Thursday, 20 July 2017

It's Time For #TheHairRevolution With Godrej Professional!

The professional hair care segment in India is positioned at about ₹1,200 crore and has been witnessing a growth of 8-9 per cent year-on-year. 

Godrej Consumer Products Ltd. (GCPL) is a market leader in the FMCG sector and as a part of its on-going endeavor to innovate and provide the best of hair solutions to Indian consumers, has now entered the professional segment with the launch of a new brand: Godrej Professional. 

Mr. Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited (GCPL) unveiled the much awaited professional hair offering and was of the following belief. 

"Given our hair category presence and know-how of Indian hair, entering the professional hair space was the next most obvious move. We are proud to launch Godrej Professional, a full range of scientific color, care, finish, backwash and technical products, all specifically created for Indian hair. 

With this launch we have a larger objective in mind, which is to elevate the 'Salonists'. With industry stalwarts, we have put together a refined skill education academy, which will be made available to Salonists 24x7 through an app. Adding to this, is the first ever social platform for the Salonists to share work and establish themselves in the industry – inbuilt in the app. The Godrej Professional offering of world-class products, skills and sharing opportunities, will take the entire salon business
to the next level." 

The mobile application will help the Salonists learn new cuts, styles, ways to apply color, develop new technical capabilities etc. complete with extensive modules and loyalty programmes. It aims to be the one stop destination for Salonists to up their game!

Godrej Professional is the first Indian professional hair styling range developed in partnership with the Indian hairdressing industry, tested and certified by Salonists and Scientists alike. Some of the best minds in the hair industry like celebrity hairstylists Ryan D'Rozario, Sylvia Chen and Asha Hariharan among others have worked closely with the brand development team of Godrej Consumer Products Limited to create this exceptional range of products with the objective to offer superior products, effective education, and continuous interaction. 

With the primary target audience as The Salonist, who is GPCL's professional partner with this brand, their secondary target audience is the lady who is influenced by a stylist's recommendation. Godrej Professional is a professional brand, that is to be marketed solely by salonists across four cities in the first phase - Delhi, Mumbai, Pune, and Kolkata - eventually expanding to key towns. 

Marketed as Godrej Professional, the product range includes 21 hi-lift hair color shades along with an extensive hair care range, which includes shampoos, masks and styling serums. The USP being that even this professional range is a no-ammonia one. 

With a solid backing of research spanning two-and-a-half years, With years of research & development and global exposure, the Godrej Professional range brings the best of the natural ingredients like  Avocado, Honey, Argan oil, Quinoa, and Keratin and science of Indian hair together. The crème hair color range has been designed for longer color retention and 100% grey coverage, with the power of Argan oil for healthy hair. The ‘Colour Play' range of hi-lift color formulations bring about brilliant colors with intense, visible results on dark Indian hair. 

Celebrated hairstylist & Godrej Professional consultant Asha Hariharan added, 

“The Professional hair product category in India borrows heavily from the west, discounting the difference in our hair, weather and lifestyle. Each Godrej Professional product is created for Indian hair, keeping in mind the melanin and oil content present in Indian hair, which ensures a noticeable difference in the product performance. Having been part of the thousands of product trials prior to the launch, I am certain that the Godrej Professional range will set a new benchmark for Professional products in India.”

To empower the Salon industry as a whole, a unique Godrej Professional Online Academy has been developed. The objective is to help ‘Salonists’ and hair experts transform the quality of Professional hair care in India by bringing hair expertise at a click of a button.

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