It's Time For #TheHairRevolution With Godrej Professional!

The professional hair care segment in India is positioned at about ₹1,200 crore and has been witnessing a growth of 8-9 per cent year-on-year. 

Godrej Consumer Products Ltd. (GCPL) is a market leader in the FMCG sector and as a part of its on-going endeavor to innovate and provide the best of hair solutions to Indian consumers, has now entered the professional segment with the launch of a new brand: Godrej Professional. 

Mr. Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited (GCPL) unveiled the much awaited professional hair offering and was of the following belief. 

"Given our hair category presence and know-how of Indian hair, entering the professional hair space was the next most obvious move. We are proud to launch Godrej Professional, a full range of scientific color, care, finish, backwash and technical products, all specifically created for Indian hair. 

With this launch we have a larger objective in mind, which is to elevate the 'Salonists'. With industry stalwarts, we have put together a refined skill education academy, which will be made available to Salonists 24x7 through an app. Adding to this, is the first ever social platform for the Salonists to share work and establish themselves in the industry – inbuilt in the app. The Godrej Professional offering of world-class products, skills and sharing opportunities, will take the entire salon business

to the next level." 

The mobile application will help the Salonists learn new cuts, styles, ways to apply color, develop new technical capabilities etc. complete with extensive modules and loyalty programmes. It aims to be the one stop destination for Salonists to up their game!

Godrej Professional is the first Indian professional hair styling range developed in partnership with the Indian hairdressing industry, tested and certified by Salonists and Scientists alike. Some of the best minds in the hair industry like celebrity hairstylists Ryan D'Rozario, Sylvia Chen and Asha Hariharan among others have worked closely with the brand development team of Godrej Consumer Products Limited to create this exceptional range of products with the objective to offer superior products, effective education, and continuous interaction. 

With the primary target audience as The Salonist, who is GPCL's professional partner with this brand, their secondary target audience is the lady who is influenced by a stylist's recommendation. Godrej Professional is a professional brand, that is to be marketed solely by salonists across four cities in the first phase - Delhi, Mumbai, Pune, and Kolkata - eventually expanding to key towns. 

Marketed as Godrej Professional, the product range includes 21 hi-lift hair color shades along with an extensive hair care range, which includes shampoos, masks and styling serums. The USP being that even this professional range is a no-ammonia one. 

With a solid backing of research spanning two-and-a-half years, With years of research & development and global exposure, the Godrej Professional range brings the best of the natural ingredients like  Avocado, Honey, Argan oil, Quinoa, and Keratin and science of Indian hair together. The crème hair color range has been designed for longer color retention and 100% grey coverage, with the power of Argan oil for healthy hair. The ‘Colour Play' range of hi-lift color formulations bring about brilliant colors with intense, visible results on dark Indian hair. 

Celebrated hairstylist & Godrej Professional consultant Asha Hariharan added, 

“The Professional hair product category in India borrows heavily from the west, discounting the difference in our hair, weather and lifestyle. Each Godrej Professional product is created for Indian hair, keeping in mind the melanin and oil content present in Indian hair, which ensures a noticeable difference in the product performance. Having been part of the thousands of product trials prior to the launch, I am certain that the Godrej Professional range will set a new benchmark for Professional products in India.”

To empower the Salon industry as a whole, a unique Godrej Professional Online Academy has been developed. The objective is to help ‘Salonists’ and hair experts transform the quality of Professional hair care in India by bringing hair expertise at a click of a button.

Pamper Your Tresses At Rossano Ferretti Hair Spa...

What?
Launch of the Rossano Ferretti Hairspa

When?
Wednesday, February 22

Where?
Zehen At The Manor

A couple of days back, Sanghvi Brands announced the launch of the Rossano Ferretti Hair Spa. Having founded more than twenty salons around the world, Italian-born Rossano Ferretti has revolutionized the beauty and hairdressing industry with his novel inclination towards his customers’ individual and natural beauty.

'The King Of The Cut', as he's known, Ferretti believes in highlighting and enhancing the inherent beauty in each of his customers and finds his inspiration in the natural fall of the hair and its individual characteristics.

In having stripped down beauty and hairdressing to its most natural, organic elements, Rossano Ferretti has done away with the staged perceptions and norms of beauty in his Hair Spas, and has thus transformed the way people perceive hairdressing and hair salons. This fresh, yet luxurious approach to hairdressing has been termed as “Metodo Rossano Ferretti”, or “The Method.”

The Duchess of Cambridge, Jennifer Lawrence, Reese Witherspoon, Dakota Fanning, Monica Bellucci, Vanessa Paradis, Uma Thurman, Kylie Minogue and Elizabeth Hurley, among many others have visited the salons globally.

“Metodo Rossano Ferretti”, combined with some of the most beautiful locations in the world including Hotel de Paris in Monte-Carlo, Four Seasons in Milan and other exclusive hotels in Rome, Madrid, Los Angeles, New York and Paris are two of the principal essentials required for a Rossano Ferretti Hair Spa. This combination gives Rossano Ferretti customers the ultimate, luxuriously customized experience.

Making up the rest of Ferretti’s team are international stylists, Michele Finessi & Laurent Visco, both of whom will be available at The Manor. In fact, Laurent styled my hair flawlessly at the launch.

And, I was made to pose against the Rossano Ferreti trademark post my hair spa session also. :) 

Michele Finessi has worked at the Ferretti Hair Spas in Venice, Parma & Beverly Hills. Deriving from Ferretti’s approach, Finessi too, incorporates his client’s personality, personal style, & their facial structure into his ideal look specifically tailored to compliment each person’s unique identity, making them feel and look their most beautiful. Finessi has styled many renowned personalities and has also been a stylist at the Oscars. He is now at The Zehen at The Manor to work his magic in India. Laurent Visco too has worked with many French and International renowned personalities. At the age of 23, Laurent Visco came to India to pursue his passion for hairdressing and has been creating magic with his personal style for the past ten years.

Commenting on the launch Mr. Darpan Sanghvi, Managing Director, Sanghvi Brands said,

“We are truly excited to bring Rossano Ferretti at The Zehen at the Manor. As one of the world’s most exclusive and expensive HairDressers, the launch of Rossano Ferretti Hairspa truly brings the best of international hairdressing for the discerning residents of New Delhi.”

Commenting on the launch Mr. Rossano Ferretti, Founder & Chairman, Rossano Ferretti said,

“Our locations are carefully chosen to ensure clients receive a five-star experience from the very moment they enter. We strive to position our salons in buildings that are beautiful, have strong historical ties, and perpetuate our appreciation for art, architecture, design, fashion, and the culinary arts, as well as for the overall notion of refinement that we value within our brand. We’ve waited a long time to find the perfect location in New Delhi and in Zehen at The Manor, the epitome of well-being, we’ve found an exceptional match.”

Being one of the first few elite Bloggers to witness the launch first hand, I too had my tete-a-tete with Rossano and his art as I was invited to subject my tresses to an opulent hair spa session, thereafter posing with the man of the hour. :)

Of Ayurveda And Beauty With Indus Valley...

If I say that Indus Valley is a synonym to100% indigenous organic beauty and cosmetic care in a true sense, it would not be a misnomer. A visit to their research and development center at Faridabad was an eye opener in many aspects.

So far, very few of us know about this interesting company having large production setups, exports to every corner of the world, and a research and development center. There is a large range of products. And most of the products that Indus Valley produce easily qualify the stringent norms and standards of the United States and European countries.

The reigns of the company are in the hands of two most qualified scientists in this field. Shyam Arya and Seema Arya are the founders of this fabulous company.

Both the founders were present to share their beautiful journey so far and future plans ahead. There is a systematic and scientific approach in all their plans be it pilot run of new products, the launch of the product range, strategy towards exports, and decision for new OEM customers.

Though there are various products of global repute but Indus Valley Gel Hair Colour has always been the USP of this organic brand. Whether the products belong to the Natural range of Organic range, one thing is for sure and it is that all their products are 100% risk-free.

The company started its journey in 2007. Within no time it was able to penetrate most of the European countries, the US, and other countries in Asia. It shows a huge trust and acknowledgment of a large number of their customers.

Indus Valley's products are presently available in more than fifty e-Commerce portals and eighteen countries globally. The credit for its global success goes to the power of Ayurveda. Indus Valley is a natural brand.

There are more than sixty products that form a complete and comprehensive beauty care solution. The Gel Hair Colour among all these products is the most exclusive product. There are many reasons behind it. Besides winning many global certifications such as Bio Natural, Halal, EcoCert etc., the product is the first choice of recommendation among doctors.

In fact, Indus Valley Gel Hair Colour is entirely free from harmful chemicals like Hydrogen Peroxide, PPD, Ammonia, Barium, and other heavy metals.

In addition to above, there are a number of other interesting facts that make Indus Valley Gel Hair Colour a class apart. It consists of herbal ingredients such as Amla, Aloe vera, Honey, Basil, Orange, Sunflower, Wheatgerm, etc. All these constituents make it extremely beneficial for hair care requirements.

The product gives absolute gray coverage without creating any gaps. It works almost as a permanent hair color. In fact, the color stays for about three months. Moreover, it is exclusively gel in texture and therefore is a simpler one for the application part of it. In addition, Indus Valley Gel Hair Colour produces a refreshing aroma of orange during application that stays for many hours afterward.

All in all, Indus Valley forms for quite a promising choice when it comes to hair-care at large. :)

Epilation To The Rescue...

As ladies, we need to take care of a gamut of things. More often than not, we forget to take care of ourselves. We need to pamper ourselves after all, but keep consoling ourselves with one or the other excuses.

Women are largely subjected to body shaming. I feel it extends beyond just weight issues. Body hair on women is also looked at critically. 

While it may be a routine at regular intervals during the year to visit your trusted parlor for pampering yourself, admit it, ladies - it becomes a pain in the nippy winter chill. Moreover, body hair does add to the warmth factor along with the layers of fuzzy clothing. 

Convenience is the key in such chilly weather and what better than to ditch the tedious waxing and harsh creams and resort to epilation instead? 

Braun, which is a subsidiary of P&G (Procter & Gamble)  develops and manufactures a wide variety of small domestic appliances that feature technical innovation, reliable quality, and distinctive design. From electric shavers and beauty products to hair care appliances, Braun has held on to a strong consumer base. 

Well, if you haven't tried epilation ever, go ahead and dare to ditch that wax once (and for all, maybe). For Braun promises its consumers. an experience of beautifully smooth, silky skin that they won’t be able to let go of. 

Go on a date with your skin. And, that has to be baby soft skin at that. Epilation unveils smooth skin like you haven’t  experienced since pre-puberty - all at the press of a button. You would want to constantly feel super-smooth, round the clock. :)

There are no in-between days. Epilation catches hold of the most minute body hair, 0.5mm to be precise. That leaves waxing far behind because epilation gets smooth work done, minus the regrowth period, or the price tag, or the mess. 

That coveted smooth feeling lasts long, longer than the one waxing provides you with. Next time when your girlfriends gape at your smooth skin with gasps of a shock coming your way, reply with the name of your beloved epilator - Braun Silk-épil  9 SkinSpa 2-in-1 - instead of that monthly salon appointment, that you've already ditched when they ask your secret. ;)

What could be better than getting quality results from the comfort of your home? Only fuss free, quick,  and easy hair removal, with the expectation of lighter and less noticeable hair regrowth with continued use. 

Finally, you would be able to afford the expenses that would otherwise take a back seat, thanks to the fact that epilation equates to ZERO salon trips, hence a win-win situation. :)

The weather gods are the only ones influencing your outfit choice and not your grooming (or lack of!). 

Epilation makes you gain, WITHOUT pain. Braun Silk-épil epilators have a clever massage attachment for gentler epilation, and you can totally epilate in the bath or shower too. Warm water equals relaxed and soothed skin, which in turn means less discomfort for you! Epilation is now virtually painless. There’s no turning back, ever. :)

Get ready to greet head-to-toe satin skin as Braun's epilators are beauty multi-taskers that are here to stay in your 'pamper thy self' army. 

With two speed modes available,  it's been crafted for women to select between speed 1 for extra gentle epilation and speed 2 for extra efficient epilation. Simply switch on, hold at a 90-degree angle to the body part you’re  epilating, slowly glide against the direction of the hair growth and voila, fuzz-free skin in an instant! :)

It appeals to Queen Bee inside each of us women who likes to stay in control of her appearance at all times. Braun epilators guarantee thorough hair removal and prevent pesky ingrown hairs, thanks to their sophisticated design. Braun Silk-épil  9 SkinSpa 2-in-1 includes Braun’s  most efficient epilator to date alongside two exfoliation brushes - including the new Deep Exfoliation  Brush which provides six times better exfoliation compared to a manual exfoliation scrub alone. 

Thanks to the convenience that tags along with epilation, say hello to the welcome confidence boost and that accompanying spring-in-your-step your significant other notices almost instantly. :)

Moreover, among all the women, Jessica Alba is the one rooting for effective epilation with Braun. Who could be more gorgeous than her to idolize when it comes to satin-smooth skin? 

P.S.: All images attributed to Braun 

~*Rendezvous With Ruly Romeo!*~

Romeo, Romeo, Romeo...
Echoed In  The Valley With Every Voice's Throw...

Could It Have Been For Real, If I May Know?

Ha! This Was Surely Not Shakespeare's Show...

Ah! It Seemed Like A Creation By Van Gogh!

Resonating Still Was The Name, Romeo...

Gratitude To Be Expressed, If He Found His Juliet, Though!

Escalating Quickly Was This Aspiration, Above The Mind, Even So...

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Supposedly, this was a dream...
Supposedly, this was unreal!

Supposedly, this had to end soon...
Supposedly, this had to linger on...

Supposedly, this was to be termed as hallucination...

Supposedly, late-night blogging had taken its toll...

~~~

What???

Where???

When???

Why???

~~~

So, this is how the night of a monotonous day was going to set - or the dawn of a monotonous day was yet awaited...

One Surprise was set to make the next day memorable for the stretch of an entire lifetime...

What - Ruly Romeo, A Strand Of My Hair...

Where - Found It... Err... Him Sticking Onto My Woolens...

When - Before Retiring For The Night...

Why - That's The Big Question!

Why Did A Strand Of Hair Have To Come To Life?

It Was...

OK, Blurt It Out, Romeo...

You Tell Us What Made You Scream My Name In Horror, In Turn Frightening The Wits Out Of Me, That Too At Midnight!

*Romeo takes centre - stage*

OMG, Will I Have To Narrate My Pitiable State? (That Rhymes!)

Yes, you will, Ro! 

I am not gonna recall the whole episode from A to Z!

K Then...
Ladies & Gentlemen,

Brace Yourselves For Romeo's Recital No. 1...

Romeo's My Name, The Lady's Scalp, I Call Home...

Estranged Inhabitant, The One Who Does Not Get To See A Comb!

Casually, Carelessly & For Granted, Is How I'm Taken...

Ha! The Lady Here Is Very Much Mistaken!

Ah! I Finally Roped Her In To Pay Attention...

Really, The Way She Overlooks Me Paves Way For Tension!

Goodness Gracious Me! I Require Maintenance,  Too...

Especially With That Keratin, You Know That Don't You?

~~~

Sorry for cutting your over-ly insulting  recital Ro!

I'm not as cruel to you as you made it sound...
You'll make my readers leave this whole thing mid  way and run away!

Now, if you'd excuse me...

I'd like to sum it up...

This Gentle - Strand (Not Gentleman) Here, Romeo thought I had encountered a break in my late night novel reading regime since a few days and so he jumped in to narrate his own story, a supposed bed time story but instead of beginning with the 'Once Upon A Time...' - he preferred to scare the wits out of me - by screaming his tooth - pick like lungs out!

The story he narrated is of course a different story altogether...

So, Ro made it a point to present his argument to me - argument regarding?

Argument regarding an opinion - his opinion - that he was lacking that shimmer, that luster, that electrifying charge...

Now, you might opine that shimmer, shine - are alright, but what's charge got to do with hair?

Well, Ro, what's your reason for that?
And this time, answer with a one - liner...

Oh! Don't tell me you fail to correlate charge and hair!

Charge - Electric Charge - Attraction?

Does That Strike A Chord?

Lemme Guess...

Attraction - Juliet?

Bang On, Lady!

You're Quick-Witted, Aren't You?

Yes, Cut That Short, Please Ro...

OK, So Ro also opines that the charge will make Strand - Ladies get attracted to him...

Basically, Romeo's lacking the aid which will assist him to rope in his Juliet... ;)

Romanticizing, aren't you, Ro?

~~~

So, that Dear Readers, was the reason of argument...

Let's move on to the show he put up at midnight for debate...

Convincing Or Not, You Decide...

~~~

Flashback :-  1 'o' clock in the night, and I'm sitting glued... to Romeo, who won't let go of me.
And of course - It is an obligation - to listen to a male, a male strand of hair resting on a lady's scalp.

Cut the flashback, Lady!

*Revenge Time - Cut my recital, I'll cut your speech!*

~~~

*Fuming With Fury, I retreat, letting Ro take over!*

Yay! Yay! Yay!

Ladies & Gentlemen...

Brace Yourselves For Romeo's Recital No. 2...

Romeo Is Fed Up Of Playing Mr. Lack - Luster...

Electrifying Adventure Is My Wish, Some Courage I Must Muster!

C'Mon! I'll Take You On A Journey, Fantastic...

Have Your Hearts Melt, Just Like Plastic!

Ah! I Need Your Assistance This Moment...

Ridicule Is What I've Been Facing In The Form Of Comment!

Glamour Is What I've Been Missing For A Few Days...

Elaborate On Some 'Bring - It - Back' Ways!

~~~

As it turns out, Hubby, Daughter, Me & of course, Romeo had to devise ways to bring back the beat in his life - Take that as heart beat or...

Ladies & Gentlemen...

Move Over Romeo's Recital...

The Recital No. 3 Turns Out To Be...

The Khandujas' Karaoke to Kick Romeo Out Of This Knotty Circle...

Reaching Out To Your Request, Your Need, Dear Romeo...

Embarking On A Mission To Bring You Your Juliet, The Beau In You!

Charm Is What Our Recharging Will Lovingly Gift...

Hey Romeo, Every Lady's Attention, Towards You, Will Shift!

Ah! To Thank Us, You'll Face A Loss Of Speech...

Reverberating With Praise, Offered By Each!

Gear Yourself Up To Be Pleasantly Amazed...

Every Time You Recall These Memories, They'll Be Honey Glazed!

Yo! Yo! It's Guitaring Time!

Occasion Or Not, Learn To Make Life Become Rhythm To Beat's Chime...

Utilize Your Energy Electrifying, Put It To Some Use...

Rhyme It With Clocked Steps, With Dance You Make It Fuse!

Hike Into The Rising Heights Of The Nation...

Aiding You To Energy, To Charge Will Be This Citation...

I'm Sure, Your Upbeat Attitude Will Woo Your Lady Luck...

Rosy Will Be Your Life, With Fragrances Which You Hand Pluck! 

Yielding Quick Results, Some Glamour Will...

Oh! How About A Makeover, Which Will Hold The Audiences Still?

Urging You To Take Up A Personal Grooming Class...

Recognition To The Handsome You, Like Newly Polished Glass!

Last But Not The Least, We'll Gift You Sunsilk...

It'll Make Your Texture As Smooth As Silk!
For Then You'll Slip Out Of Juliet's Reach Easily...

Enriching Her, Even, With Energy To Tighten Her Grip On You, Feasibly!

  

~~~

*By this time, Romeo was swaying in cool breeze - fantasizing all the fun he'll be having - singing - dancing - guitaring, hiking, partying, electrifying, energizing, recharging and most importantly wooing Juliet!

This whole episode took shape a week back. Romeo's done with the singing, the dancing, the guitaring, the hiking, the makeover, and the grooming class as well. Today's the seventh day...

Sunday, the day for that revitalizing hair wash, the day to introduce Romeo to Sunsilk and the day when Romeo will finally attempt to propose to his Juliet!

What Will Be The Story Thereafter?
Will Romeo - strand  - Juliet - strand Unite?

That's A Story To Be Reserved For Next Sunday Night...
To Unfold, If Romeo's Aspirations Took Flight!*



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This post is written as a part of 'Recharge Your Hair, Recharge Your Life' Contest organized by Sunsilk in association with IndiBlogger.
You can vote for it here.

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