It's Time For #TheHairRevolution With Godrej Professional!

The professional hair care segment in India is positioned at about ₹1,200 crore and has been witnessing a growth of 8-9 per cent year-on-year. 

Godrej Consumer Products Ltd. (GCPL) is a market leader in the FMCG sector and as a part of its on-going endeavor to innovate and provide the best of hair solutions to Indian consumers, has now entered the professional segment with the launch of a new brand: Godrej Professional. 

Mr. Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited (GCPL) unveiled the much awaited professional hair offering and was of the following belief. 

"Given our hair category presence and know-how of Indian hair, entering the professional hair space was the next most obvious move. We are proud to launch Godrej Professional, a full range of scientific color, care, finish, backwash and technical products, all specifically created for Indian hair. 

With this launch we have a larger objective in mind, which is to elevate the 'Salonists'. With industry stalwarts, we have put together a refined skill education academy, which will be made available to Salonists 24x7 through an app. Adding to this, is the first ever social platform for the Salonists to share work and establish themselves in the industry – inbuilt in the app. The Godrej Professional offering of world-class products, skills and sharing opportunities, will take the entire salon business

to the next level." 

The mobile application will help the Salonists learn new cuts, styles, ways to apply color, develop new technical capabilities etc. complete with extensive modules and loyalty programmes. It aims to be the one stop destination for Salonists to up their game!

Godrej Professional is the first Indian professional hair styling range developed in partnership with the Indian hairdressing industry, tested and certified by Salonists and Scientists alike. Some of the best minds in the hair industry like celebrity hairstylists Ryan D'Rozario, Sylvia Chen and Asha Hariharan among others have worked closely with the brand development team of Godrej Consumer Products Limited to create this exceptional range of products with the objective to offer superior products, effective education, and continuous interaction. 

With the primary target audience as The Salonist, who is GPCL's professional partner with this brand, their secondary target audience is the lady who is influenced by a stylist's recommendation. Godrej Professional is a professional brand, that is to be marketed solely by salonists across four cities in the first phase - Delhi, Mumbai, Pune, and Kolkata - eventually expanding to key towns. 

Marketed as Godrej Professional, the product range includes 21 hi-lift hair color shades along with an extensive hair care range, which includes shampoos, masks and styling serums. The USP being that even this professional range is a no-ammonia one. 

With a solid backing of research spanning two-and-a-half years, With years of research & development and global exposure, the Godrej Professional range brings the best of the natural ingredients like  Avocado, Honey, Argan oil, Quinoa, and Keratin and science of Indian hair together. The crème hair color range has been designed for longer color retention and 100% grey coverage, with the power of Argan oil for healthy hair. The ‘Colour Play' range of hi-lift color formulations bring about brilliant colors with intense, visible results on dark Indian hair. 

Celebrated hairstylist & Godrej Professional consultant Asha Hariharan added, 

“The Professional hair product category in India borrows heavily from the west, discounting the difference in our hair, weather and lifestyle. Each Godrej Professional product is created for Indian hair, keeping in mind the melanin and oil content present in Indian hair, which ensures a noticeable difference in the product performance. Having been part of the thousands of product trials prior to the launch, I am certain that the Godrej Professional range will set a new benchmark for Professional products in India.”

To empower the Salon industry as a whole, a unique Godrej Professional Online Academy has been developed. The objective is to help ‘Salonists’ and hair experts transform the quality of Professional hair care in India by bringing hair expertise at a click of a button.

Pamper Your Tresses At Rossano Ferretti Hair Spa...

What?
Launch of the Rossano Ferretti Hairspa

When?
Wednesday, February 22

Where?
Zehen At The Manor

A couple of days back, Sanghvi Brands announced the launch of the Rossano Ferretti Hair Spa. Having founded more than twenty salons around the world, Italian-born Rossano Ferretti has revolutionized the beauty and hairdressing industry with his novel inclination towards his customers’ individual and natural beauty.

'The King Of The Cut', as he's known, Ferretti believes in highlighting and enhancing the inherent beauty in each of his customers and finds his inspiration in the natural fall of the hair and its individual characteristics.

In having stripped down beauty and hairdressing to its most natural, organic elements, Rossano Ferretti has done away with the staged perceptions and norms of beauty in his Hair Spas, and has thus transformed the way people perceive hairdressing and hair salons. This fresh, yet luxurious approach to hairdressing has been termed as “Metodo Rossano Ferretti”, or “The Method.”

The Duchess of Cambridge, Jennifer Lawrence, Reese Witherspoon, Dakota Fanning, Monica Bellucci, Vanessa Paradis, Uma Thurman, Kylie Minogue and Elizabeth Hurley, among many others have visited the salons globally.

“Metodo Rossano Ferretti”, combined with some of the most beautiful locations in the world including Hotel de Paris in Monte-Carlo, Four Seasons in Milan and other exclusive hotels in Rome, Madrid, Los Angeles, New York and Paris are two of the principal essentials required for a Rossano Ferretti Hair Spa. This combination gives Rossano Ferretti customers the ultimate, luxuriously customized experience.

Making up the rest of Ferretti’s team are international stylists, Michele Finessi & Laurent Visco, both of whom will be available at The Manor. In fact, Laurent styled my hair flawlessly at the launch.

And, I was made to pose against the Rossano Ferreti trademark post my hair spa session also. :) 

Michele Finessi has worked at the Ferretti Hair Spas in Venice, Parma & Beverly Hills. Deriving from Ferretti’s approach, Finessi too, incorporates his client’s personality, personal style, & their facial structure into his ideal look specifically tailored to compliment each person’s unique identity, making them feel and look their most beautiful. Finessi has styled many renowned personalities and has also been a stylist at the Oscars. He is now at The Zehen at The Manor to work his magic in India. Laurent Visco too has worked with many French and International renowned personalities. At the age of 23, Laurent Visco came to India to pursue his passion for hairdressing and has been creating magic with his personal style for the past ten years.

Commenting on the launch Mr. Darpan Sanghvi, Managing Director, Sanghvi Brands said,

“We are truly excited to bring Rossano Ferretti at The Zehen at the Manor. As one of the world’s most exclusive and expensive HairDressers, the launch of Rossano Ferretti Hairspa truly brings the best of international hairdressing for the discerning residents of New Delhi.”

Commenting on the launch Mr. Rossano Ferretti, Founder & Chairman, Rossano Ferretti said,

“Our locations are carefully chosen to ensure clients receive a five-star experience from the very moment they enter. We strive to position our salons in buildings that are beautiful, have strong historical ties, and perpetuate our appreciation for art, architecture, design, fashion, and the culinary arts, as well as for the overall notion of refinement that we value within our brand. We’ve waited a long time to find the perfect location in New Delhi and in Zehen at The Manor, the epitome of well-being, we’ve found an exceptional match.”

Being one of the first few elite Bloggers to witness the launch first hand, I too had my tete-a-tete with Rossano and his art as I was invited to subject my tresses to an opulent hair spa session, thereafter posing with the man of the hour. :)

Ramp Ready Rapunzel In My Own Right

Obsession is the term for the teenagers, young Cinderellas and ladies (forty plus and even fifties) who all want salon style hair. Yes, every lady dreams of good hair days always but that used to be well-oiled hair - nourished ones in some hair styles.

But can anyone afford to step out in just any hair style now a days? Na! certainly not. Thank God, comapnies like TRESemme have realised that and discovered easier options to achieve this goal by each and everyone so easily.

Eureka! just use TRESemme's Climate Control Shampoo, Conditioner and Smooth Salon Shine Glossing Spray;  and get salon styled hair without wasting any time and energy in applying so many age old remedies. Yes, I also tried and achieved my smooth silky finished salon style hair by using all the products of TRESemme.

Now I manage to have so many new hairstyles with much ease and finish. Whether it is to go to the office in a sober butterfly ponytail of my frizz free hair by using TRESemme Climate Control Shampoo and Conditioner, or to relatives place (where Aunty Ji particularly notices my hairstyle) I easily make twisted updo using TRESemme Glossing Spray, I can manage in minutes. Using TRESemme's Smooth Salon Shine Glossing Spray I manage to go to any party in my athena braid style with applause where everyone notices it and asks me about the product I have used to get such a smooth finish.

Thanks TRESemme. Keep innovating and facilitating us with new products to manage our locks smoothly in future too for generations to come.

This post is my entry for the "TRESemme Ramp Ready Hair" Contest organised by TRESemme in association with IndiBlogger.

You can vote for my post here.