The brainchild of Poonam, who is a parent, teacher and lifestyle blogger, rolled into one, Stir Your Souls sees the author blog about all people, places, things, situations and experiences.
The blog also sees poetry, photography, creative writing, reviews, celebrity engagements and her musings on life.
The author can be reached out to, at stiryoursouls@gmail.com
Today, New Delhi buzzed with collaborative energy as Telenity commemorated two decades at the forefront of telecom software innovation. The Lalit played host to "Accelerating Digital Transformation and Partnering for the Future," an event that drew together the collective power of India's telecom giants – Airtel, Vi, Jio, and BSNL – alongside key players from the logistics and supply chain ecosystems. This convergence underscored the shared vision driving digital evolution.
In a compelling keynote, Telenity's CEO, Mr. Ilhan Bagoren, painted a vivid picture of the telecom horizon, charting the course through 5G and beyond. His words resonated with a commitment etched in two decades of innovation: to empower Communication Service Providers (CSPs) in India and across the globe with adaptable, ROI-driven solutions that pave the way for a digitized tomorrow. The spirit of collaboration was palpable, a shared understanding that the next chapter of telecom innovation will be written through strong partnerships.
The day commenced with a welcome coffee, followed by a keynote session dissecting the global technological shifts impacting the telecom industry and the emerging opportunities within the Indian market. A compelling client panel then showcased real-world applications of Telenity's solutions, highlighting successful digital transformations and their measurable impact on ROI.
Beyond the discussions, as attendees, we immersed ourselves in Telenity's cutting-edge innovations through an interactive showcase of DSP, SmartTrail, and SmartCollect. A dedicated CTO Roundtable fostered a crucial exchange of ideas among technology leaders, focusing on future-proof telecom strategies and soliciting invaluable feedback for product evolution. The event concluded with a networking lunch, forging pathways for future collaborations and shared growth.
For communication service providers worldwide, Telenity stands as a beacon of innovation, crafting state-of-the-art services and solutions by empowering their partners to unlock the full potential of their networks through their NFV-enabled, 5G-ready VAS Consolidation Platform and Digital Services Platform – a modular suite adaptable to the unique demands of operators.
Telenity's Enkudo Business Line acts as a vital bridge between digital service providers and operators, forging new revenue streams and enriching the digital experience for over half-a-billion mobile users across more than forty service providers globally. Its unparalleled flexibility extends to diverse business models, including revenue sharing and managed services.
Telenity's Twentieth Anniversary Celebration marks not just a company milestone, but it also stands as a testament to two decades of unwavering focus on customer-centric telecommunications. The event further solidified Telenity's position as a trusted technology partner, increasingly collaborating with CSPs in the dynamic realm of digital transformation, cementing its strong presence in the Indian market while strategically expanding its global reach.
RealMe is a fairly new smartphone brand born from OPPO, now an independent brand targeted at global youth since the past four months.
Officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe, RealMe brought two new variants RealMe 2 Pro and RealMe C1 to establish benchmarks in the mid-range and entry-level smartphones' segment respectively.
Being a youth-centric brand, the said launch was held in line with the brand philosophy at Amity University, Noida.
RealMe 2 Pro has a ‘Max Power, Max Style’ proposition, that is made possible because the device carries a formidable Snapdragon 660 AIE processor. With a marvelous view, owing to the 6.3-inch Dewdrop Full Screen and the highest screen-to-body ratio of 90.8% in its segment, will be exclusively available on Flipkart from October 11, at 00:00 Hours (October 10 midnight) onwards.
The phone will be available in three trendy new colors - Blue Ocean, Black Sea, and Ice Lake.
Speaking at the launch of RealMe 2 Pro, Madhav Sheth, Chief Executive Officer, RealMe India, said,
“With our first offering in the mid-range segment, we bring to you RealMe 2 Pro, packed with a powerful processor, dewdrop full screen, superlative photography experience and much more, furthering our product philosophy of Power meets Style. We are a 1 million+ brand now in less than 4 months which we have achieved with just two phones in the market. We have entered markets like Indonesia, Vietnam, and entering UAE in November. By early next year, we will be having 10 global markets.”
Sky Li, Global CEO of RealMe, said,
“I have been deeply touched by the love and strong support our fans have shown for RealMe. We will continue to bring more beautiful designs, high-quality products, and exceptional services especially for Indian youth.”
RealMe had recently released its first brand film with a new brand slogan ‘Proud to be Young’, epitomizing the brand and its global positioning. The film brings out as its essence, the proposition of RealMe - a brand of the young, by the young and for the young.
90.8% screen-to-body ratio brings excellent visual experience
The full-screen era is in full swing. RealMe 2 Pro, the first model in its price range that comes with 6.3-inch super-view Dewdrop Full Screen, with the front camera embedded at the top of the screen, where the receiver and various sensors are also harbored. The design of the phone realizes every sense of the full-screen concept. Feeling of grasp RealMe 2 Pro that comes with a 90.8% screen-to-body ratio is similar to holding a conventional 5.5-inch phone with a 16:9 screen.
RealMe 2 Pro back cover is the sectional lamination of 15 atomic layers. Exquisite carving presents the water drop back cover that comes with the sense of profundity, transparency, and high hardness. The back cover features an arc that fits the palm center and delivers a glass-like sense. Large round corner design for the R-corner and C-corner ensures that your hand does not feel weak and tired despite holding the phone for a long time. RealMe 2 Pro offers Black Sea, Blue Ocean, and Ice Lake, matching the current fashion trend.
Smooth performance thanks to the powerful hardware configuration
RealMe 2 Pro carries the magic Qualcomm Snapdragon 660 AIE processor that features high-performance and low power consumption, Adreno 512 GPU, and Qualcomm All-Ways Aware™ sensor hub and HVX, as well as built-in AI engine. All combined guarantees an extremely smooth real AI experience.
RealMe 2 Pro is equipped with up to 8GB RAM and 128GB ROM and supports 256GB microSD card extension. It comes with LPDDR4X four-channel memory, that increases the processing frequency, consumes 40% less power, starts apps faster, and runs multiple apps smoothly. With 128 GB storage users can access 27000 photos or 200+ movies on this phone.
RealMe 2 Pro also offers 4+64/6+64 options. The 3500mAh battery, coupled with AI sleep mode that smartly senses in what circumstances users are using the phone, allows users to use the phone for a whole day with ease, by employing different power saving strategies. The device also supports dual 4G, and dual VoLTE on both the SIM cards can simultaneously and also offers 5GHz in addition to 2.4GHz on WLAN connection.
16-megapixel AI cameras take better photos
RealMe 2 Pro comes with a 16-megapixel rear dual camera, with the primary camera equipped with an IMX398 sensor that supports dual-core focusing, F1.7 aperture and 6P lens to capture every wonderful moment. The 6P Lens is more efficient in gathering light than 5P lens, with more powerful parsing capacity and higher contrast ratio
The powerful AI performance builds into RealMe 2 Pro such features as multi-frame noise reduction, smart exposure, the "portrait" mode that supports five lighting effects, AI scenario recognition, and AR sticker photographing. These features let users take good and fun photos while allowing them to present their style with ease.
Selfie, the focus of users RealMe 2 Pro comes with a 16-megapixel front camera, and F2.0 large aperture that brings more light feed, ensuring more distinctive selfie pictures; RealMe 2 Pro presents the brand new AI Shot feature that precisely recognize 296 facial identification points and offers 8 million personalized beautification solutions. The AI learning, intelligently remembers and learns the picture editing habits of the user in the local album, and then applies such habits while taking photos.
ColorOS 5.2, the key to smart new life
RealMe 2 Pro carries Android 8.1-based ColorOS 5.2 AI system that comes with more considerate fundamental features, optimized to facilitate daily use. It is the smoothest system on a phone because of the underlying optimization. ColorOS 5.2 has improved in four main sections: Design, Assistant, Music, and Safety.
A number of advanced features have been built in on RealMe 2 Pro. Features like Game Space that is designed to guarantee excellent gaming experience; all-round safety protection; Smart Driving; AI board; Google Assistant; Smart Scan, and more to let users fully experience the real convenience of AI.
On the other hand, the release of RealMe C1 is another refinement on the RealMe product series, which once more expands the product scope to meet the requirements of more customers.
Focusing on “design for young people”, RealMe again brings to more young people a product with both fashionable design and enjoyable experiences.
All in all, RealMe is #ProudToBeYoung by incorporating best-in-segment technology with #MaxPowerMaxStyle. :)
The Alibaba Foundation jointly with UCWeb hosted the Global Forum of the XIN Philanthropy Conference 2018 on the occasion of UN International Day of Charity in remembrance of Mother Teresa (September 5).
Launched in 2016, it is the first conference of its kind to be held out of China. The biennial conference is an important representation of Alibaba Group’s commitment to encouraging inclusive, universal and sustainable growth for businesses and communities alike.
Alibaba Group regards India as a major part of its philanthropy roadmap, while UC’s philanthropic mission in India is to bridge the Digital Divide as much as possible. In tune with this vision and under the theme of ‘Love and Infinity’, the Global Forum held in Delhi advocated for a wide public awareness and actions on Education, Children Protection and Women Empowerment.
Hosted by Indian actress and Founder of Col. Shamsher Singh Foundation Gul Panag, the Global Forum of Xin Philanthropy Conference has become a prominent gathering of renowned Indian philanthropists and public welfare advocates.
While this year's conference held in the heart of the city had popular Hindi film actress Kangana Ranaut sharing her personal experience of being a frontline advocate for women equality, a multitude of speakers within the global welfare and business domains included Robin Raina, the Chairman, CEO & President of Ebix Inc. and founder of the Robin Raina Foundation, Abha Singh, lawyer, social activist and founder of Rann-Samar Foundation, Meagan Fallone CEO, Barefoot College International among others.
The current status of women equality and education, innovative solutions with “Internet plus philanthropy” model were discussed, given the trend that internet has brought disruptive change to every aspect of our lives.
In accordance with Alibaba’s philosophy of philanthropy, technology can help to lower the barrier for each individual to participate in philanthropy and unleash “The Power of Small” to drive big change for public welfare.
“As the world’s first Internet company that integrates philanthropy into its core strategy, Alibaba’s philanthropy is without a border. That’s why we take the XIN Philanthropy Conference out of China for the first time, here in India. It shows the importance of India for Alibaba. This is also the first time our Internet plus Philanthropy Model has set its foot on the global path.”, Shunyan Zhu, President of UC, Alibaba Digital Media and Entertainment Group, stated on the occasion.
Arunima Sen, Programme Analyst for Governance, UN Women India MCO, Soha Moitra, Regional Director of Child Rights and You, Saurabh Jain, Vice President of Paytm and Head of Paytm Build for India Initiative and Alex Li, Managing Director of Alibaba Cloud India, joined Shunyan to officially kick off the 5th September Philanthropy Week during which different business units of Alibaba Group will have multiple philanthropic programs for public participation on a global scale.
A business within Alibaba Digital Media and Entertainment Group, UC has rooted in India for 7 years, amplifying Alibaba’s charitable efforts with the global breadth and Indian depth along with its business influence and brand reputation. With its new mission of Bigger We-Media, Bigger You, UC Browser, a leading content platform with 130 million monthly active users, will work with Indian content creators to build a responsible content ecosystem.
“We will use Internet technology to bridge the inequality gap, and eliminate poverty with knowledge and information,” said Mr. Shunyan Zhu.
Apart from empowering local charitable organizations, UC strives to empower the women in India. As the second most populated country, India possesses unexplored power from women. Based on the belief that the Internet is an equal platform, UC Browser established the UC Women’s channel, firstly in India, that provides knowledge in lifestyle, fashion, and career, it allows women to focus on self-growth and self-realization.
In addition to that, UC kicked off #SheDeservesToKnow campaign led by the well-known Bollywood actress Kangana Ranaut.
“I pride myself on being a fearless woman who believes that women empowerment is a movement that has to take over the world. It has been a pleasure for me to be here to witness a brand like Alibaba and UC encouraging women and providing us with a platform where digital literacy and empowerment are primary focuses,” said Kangana, who is also associated with the #SheDeservesToKnow empowerment project.
In light of the positive result of UC Shiksha, UC determines to fully utilize the influence of its platform for philanthropy. In collaboration with ten charitable organizations and philanthropic advocates in India, UC Browser is about to launch the UC Hope, a charity channel for local charitable content. The channel aims to increase users’ awareness on the social issues in India and to nurture empathy by news-feeding the philanthropic content.
All in all, it was an insightful time at the XIN Philanthropy Conference 2018. :)
MediaTek is the world’s fourth-largest global fabless semiconductor company that powers more than 1.5 billion devices a year. In an initiative to make technology more accessible and understandable for everyone, MediaTek held its inaugural chapter in the MediaTek Technology Diaries series starting with the capital city Delhi, a couple of days back. With a view to demystifying the newest technologies that are transforming our daily lives, 'MediaTek Technology Diaries' is a series that is interactive, informative and fun all at the same time.
At the inaugural chapter held at New Delhi, Delhi's most loved and popular entertainer RJ Naved put into view, the common man’s perspective on future technologies and India's Tech Guru Rajiv Makhni simplified the technical jargon with a dash of humor.
This is in tune with MediaTek’s philosophy of making great technology available to everyone so we can all connect more easily to the things that shape our everyday lives, enhance and enrich it, make us smarter and healthier.
Committed to delivering the latest technologies across a range of products and solutions, MediaTek caters to a multitude of sectors, from the mobile industry and automobile sector to health, entertainment, and next-generation wearables.
MediaTek’s innovations provide consumers and businesses with the freedom to improvise. At MediaTek, current and upcoming products and projects use technologies like AI, 5G, and NB-IoT to empower people to change the world.
MediaTek is also empowering industries with innovative Bluetooth and cellular connectivity solutions to meet the needs of government, utility, retail, agriculture, transportation, asset tracking and many others.
Mr. Kuldeep Malik, Director - Corporate Sales, MediaTek India had this to say at the inaugural session of #MediaTekDiaries.
“Consumers may not know it, but our chips and technology are an integral part of daily lives. You will find us in twenty percent of homes globally and nearly one in every three mobile phones is powered by MediaTek. MediaTek chips power next-generation smartphones, tablets, TVs and voice assistants and all kinds of intelligent devices to transform how people interact with each other and the world around them. A new category of devices is driving features and consumer expectations forward with advancements in power, performance, AI, and connectivity. With the Technology Diaries, we want to help the less savvy consumers understand and be comfortable using these technologies to their advantage.”
At the MediaTek Technology Diaries, MediaTek also discussed the following technologies:
Narrow-Band IoT (NB-IoT) which is a 3GPP standardized cellular based low power wide area technology and is potentially part of the '5G' era of connectivity. The MediaTek NB-IoT platform has the highest temperament for low connection quality, allowing NB-IoT devices to be installed in locations that cannot be served by competing IoT connectivity standards enabling device installation in remote or difficult to access locations. MediaTek’s chipsets have formed the foundation for the Internet of Things (IoT). In 2015, MediaTek enabled more than one billion consumer electronic products, including digital TVs, home audio devices, DVD/Blu-ray players, smartphones, tablets, networking and connectivity products, and more.
MediaTek NeuroPilot with its heterogeneous computing capabilities such as CPUs, GPUs and APUs (AI processing units) we embed into our system-on-chip products, we are providing high performance and power efficiency for AI features and applications. MediaTek is leading the Edge-AI Technology revolution by creating an ecosystem of Edge-AI hardware processing with comprehensive software tools across its product range from smartphones to smart homes, wearables, IoT and connected cars.
MediaTek also possesses a best-in-class display enhancement technology called MiraVision. MediaTek MiraVision is designed to improve visual quality for smartphones by intelligently altering picture attributes such as hue saturation, brightness, resolution, and frame-rate. For each new product category MediaTek has optimized MiraVision, making it highly power-efficient, more responsive, and more context aware. MediaTek’s high-fidelity scaling and content classifier technologies guarantee unmatched signal preservation and increased visual details.
Another vertical in which MediaTek has been empowering lives is the automotive sector. MediaTek is powering the future of Self-Driving technology through a turnkey solution of hardware and software. Autus, the suite of automotive and automated driving solutions, uses artificial intelligence, mmWave, machine learning, and advanced visual processing solutions and technologies to deliver the latest in navigation and infotainment innovation. Automated driving is the next frontier for MediaTek and this chip changes everything under the hood.
With #EverydayGenius as their motto, MediaTek believes the emerging market to be their key driver and 'MediaTek Technology Diaries' is yet another step in the right direction as far as technological literacy is concerned. :)
A recent global study commissioned by American Express showed that more than half of people today are living Hybrid Lives, with personal and work life deeply intertwined. The study, conducted in eight markets including India, others being Australia, Canada, Hong Kong, Japan, Mexico, the United Kingdom, and the United States also revealed that two in three people feel they can achieve more because of this work-life integration.
The way people work and live has transformed - there is greater interconnectedness in both personal and work life, as well as real and virtual interactions. This blended, hybrid lifestyle is the new norm across the world, and India is no exception.
'Hybrid Life' as identified in American Express’ 'Live Life' survey is characterized by increasing interconnectedness between work and personal life, as well as real and virtual interactions. It results in deeper work-life integration enabled by technology, described by AmEx as #AmExLife.
American Express, backed by the insights of the study, has thus launched its new 360° brand marketing campaign in India, aptly called “Powerful Backing of American Express: Don’t Live Life / Don’t Do Business Without It” - to reflect new-age highly-integrated lifestyles and the fact that American Express supports its customers, enabling them to thrive in life and in business.
Speaking about the launch, Manoj Adlakha, CEO – American Express Banking Corp., India, said,
“This is the first time we’re introducing a campaign that speaks to all of the customer segments we serve, with a single, overarching message: American Express has your back, in life and in work. Relationships are core to who we are. Since our inception, we’ve put our customers at the center of everything we do. The campaign reinforces the enduring relationships we have with our customers and how we support them in ways big and small.”
Elaborating on the insights that powered the global brand strategy, Manoj added, “The new brand platform is a response to the fact that our customers are living diverse and layered lives. Our new campaign focuses on the powerful backing that we provide our customers and partners, enabling them to navigate this blended lifestyle.”
I recently had a chance to attend an event where AmEx's new brand campaign was presented. showcasing the dual passion-points of Indian millennials - technology and travel - that power the prominently emerging hybrid lifestyle in the 'Live Life' study.
There was an 'AR-VR' setup (or demo zone) featuring innovative use of virtual-augmented reality to present a real-life simulation of diverse experiences such as an adrenaline-charged roller-coaster ride, the thrill of sky-diving, watching the Northern Lights and seeing penguins in the glaciers of Antarctica to emphasize on the thrill of #VirtualMeetsReal.
Such brand activations have been set up by AmEx for an experience by the masses in DLF Mall of India, Noida and Cyber Hub, Gurgaon.
Advertising is featured on a cross-section of platforms with a focus on communications channels that are at the intersection of life and work. These include print, mobile and outdoor platforms, as well as digital and social media.
The advertising and marketing elements include a heavy focus on digital content, online video, high-impact out-of-home advertising and social influencer engagement. The campaign is designed to meet people in the places where life and business intersect, both online and offline. Whether traveling, going to work, heading out to have fun, engaging with digital content or connecting on social media, Indians will be continuously reminded - American Express has got their back.
With the new brand platform, American Express is drawing on its heritage of service, security and trust and modernizing many elements of its brand iconography, including a modern articulation of a famous tagline, refreshing its Blue Box logo and visual identity and introducing a hand-drawn version of its famous card design that features its customers at the center.
The work was created by mcgarrybowen, Pentagram, Ogilvy, Mindshare and Digitas. The advertising was directed by renowned director Lance Accord, and the photography was shot by award-winning photographer Matthieu Young.
Sharing details on how the global campaign was adapted for Indian audiences, Manoj added,
“Our local agency partners at Ogilvy and Mindshare have been instrumental in trans-creating the global campaign to make it relevant for the Indian market. They have successfully integrated nuances that our customers and prospects can relate to. We are confident that this approach will resonate with our audience.”
Ruchi Mathur, Sr. Vice President, North & East India at Mindshare said,
“For today’s audiences with hybrid lives and complex paths to purchase, we leveraged relevant media & data intelligence to decode the mindset, media consumption behaviors, and connected journeys to deliver the communication to each audience segment, in the right context through the right medium. Basis these findings, we developed an integrated brand and demand focused media strategy that will keep the audiences engaged throughout the brand funnel, finally leading them towards becoming American Express members.”
Here's what celebrity ambassador Yami Gautam had to say about #PowerfulBacking...
The new brand platform aims to go from belonging i.e. 'the benefit of being part of an exclusive club' to backing i.e. 'the benefit of being part of a reciprocal relationship', with the cultural insight being the following.
I am sure that American Express' brand philosophy will surely make #PowerfulBacking popular among the masses.
Sometimes, a number of initiatives and innovations make the whole world come across as one family. Case in point, a youth in Uganda has accepted the challenge to do something significant for humankind.
This 24-year-old engineer from Uganda, Brian Gitta, has invented a faster and low-cost method to test malaria fever symptoms in a patient. For this incredible achievement, Brian has won Africa’s top award for innovation in engineering.
The prize by the UK Royal Academy of Engineering for Africa aims to develop the entrepreneurial and innovative skills of engineers. These kinds of initiatives definitely motivate and inculcate creative skills in youth to focus on and tackle some of the world’s most challenging problems in any field. The young innovators who identify such challenges dedicate themselves to work towards finding out an optimum and most feasible solution that caters to masses.
The first thing that would come to anybody’s mind is what makes his invention unique and better than previous testing methods. The answer is quite simple. This new testing method to diagnose malaria symptoms in a patient is completely bloodless. In fact, there is no need for a fresh blood sample at all in this testing method.
Rather the device has an ability to identify deforming red blood cells (RBCs) in the body that indicate the presence of malaria parasite. What happens actually is the parasite takes charge of the vacuoles in red blood cells in the patient’s body when he or she gets infected. This results in a change in the cell’s shape.
The new testing device diagnoses this change in the body of the patient without taking a blood sample. Its functioning is quite simple too. It needs just to clip the device onto a patient’s finger to diagnose malaria fever symptoms.
A red beam of light then scans for changes in red blood cells in the body. These changes could be in the color, shape, and concentration of the RBCs. Another plus point of this device is its use that is quite simple and doesn’t require any specialist to operate. Once clipped on a patient’s finger, the device produces results within a few minutes.
The device delivers the test results immediately to the patient’s cell phone. These wonderful and innovative features make this device so simple that it becomes ideally the most suitable for remote areas that lack proper healthcare facilities.
That means remote rural areas will get benefited the most where a lot of lives are lost just because of lack of facilities or facilities being too far from their areas that it would take a lot of time to visit those locations.
Given lack of diagnosis of malaria fever symptoms, a patient doesn’t receive the right treatment in time. A lack of transport facilities in such areas further deteriorates the cases because of loss of precious time and attention a patient needs. Gitta has named this device ‘Matibabu’ meaning ‘treatment’ in Swahili. The device to detect and identify signs and symptoms of malaria has thus become a point of discussion in the global arena in no time.
In all other instances, it is always better to use products by reliable brands like Goodknight to keep mosquitoes at bay and avoid diseases like malaria. :)
On the occasion of World Music Day (June 21), Jabra - part of the GN Group - leading developer and manufacturer of communications and sound solutions - aptly expanded its Elite franchise, a family of headphones and earbuds engineered for superior sound to provide the best - combined voice and music experience.
Building on the brand philosophy of using sound to transform lives, Jabra aims to create products that rely on innovation and design to enhance productivity and efficiency. Driven by ambition and the inspiration and desire to change, Jabra builds on its understanding of human hearing capabilities to 'Engineer For Purpose'.
The GN Group has an illustrious history of 149 years to its credit, making Jabra one of the most reliable brands in its field of work. Jabra is the only company on the face of the globe to manufacture headphones, headsets, and hearing aids for people of all ages.
While the consumer-grade and professional-grade products feature under the umbrella of GN Audio, it is the Resound wing that caters to medical-grade products. What's more is that both the factions have the same R&D to ensure seamlessness and sync.
The Elite Lineup has been designed for life-on-the-go and has two form factors to provide the best music at the best cost.
True Wireless
Neckband & Headset
Dr. Amitesh Punhani was quick to introduce the Elite franchise being engineered to meet the needs of users looking not only for outstanding music quality but also for strong voice capability, whether they’re making calls or increasingly using voice assistants such as Alexa, Siri or Google Now.
Adding to that Mr. Ankit from the consumer business division remarked that with the Elite family of products, headphone users no longer have to make a choice between great music headphones or a headset designed for voice and calls, now they can have both with whichever Elite product they choose.
Jabra’s research shows that the daily usage of headphones by frequent users focuses on calls (58% of users each day), music (53%) and voice control (35%). These findings were the motivation to roll-out the new products in India.
Jabra is showcasing five new products:
Elite 65e neckband wireless earbuds provide two levels of noise cancellation including Jabra’s leading Active Noise Cancellation (ANC) solution.
Elite 45e for users who want the best-combined voice and music experience in a headset with a discreet design and a great fit.
Elite 25e are full mobility on-the-go headphones that allow for seamlessly switching between calls and music throughout the day for optimal effectiveness and productivity – all of this for an accessible price point.
Elite 65t is a third generation true wireless earbud aimed at those who want the best voice and music experience without wires.
Elite Active 65t for those who want the features of the Elite 65t, while being able to use the earbuds in a sports or training setting.
Drawing on the GN Group’s long-standing audio, headset, and hearing aid expertise, each new Elite product contains unique microphone configurations to ensure users will always be heard, whether while speaking to Alexa or an acquaintance or indoors or out on the street. In addition, the companion Jabra Sound+ app allows personalization of music to personal taste and liking.
In addition to the best-in-class voice and music experience, the new Elite products also come with the security of a two-year warranty against dust and water ingress (two years for the Elite Active 65t also including sweat ingress).
While users will experience the great voice and music experience that Elite products offer, they will also be able to choose the wearing style that suits them best. The Elite family includes true wireless and soft neckband variants with the suffix letter signifying the styles clearly using ‘e’ for earbud and ‘t’ for true wireless.
Jabra's Elite 65e for instance, as a case in point, has been designed as neckband wireless earbuds are engineered for best-in-class wireless calls and music and provide two levels of noise cancellation including Jabra’s leading Active Noise Cancellation (ANC) solution, challenging existing solutions in the market.
On top, the Jabra Elite 65e offers incredible conversation quality with three-microphone technology that creates a noise-blocking zone – making sure your voice is conveyed with crystal-clear clarity.
The first level consists of the development and design of the earbuds and Jabra EarGels™. The optimal engineering of the mechanical fit and the design of the oval earbuds – developed by Jabra to ensure a better fit in the ear canal – in combination with the ear gels for a perfect grip, provide an optimal seal for the passive noise cancellation of ambient sounds.
The second level is the more known technology of Active Noise Cancellation that digitally removes additional noise levels. Having included ANC in professional headsets for years, Jabra now brings leading business grade ANC to consumers – providing superior total noise cancellation to the wider audience.
Building on products designed for the mass premium segment, Jabra's products are also the first ones to be Alexa certified in India, given the fact that they support leading voice assistants of the likes of Siri, Google Now, and Amazon Alexa itself.
The premium colors schemes across the Elite range is also a pointer to the fact that Jabra provides a touch of elegance backed by a style sense in their products.
Jabra Elite Series is available in Amazon, Croma and Jabra authorized retailers.
On the whole, the Jabra Elite series comes across as a promising one for a revolution in the consumer-grade audio industry. :)
VitrA is the leading bathroom solutions brand under the aegis of Eczacıbaşı Building Products Division in Turkey that has introduced its technologically advanced V-care smart WC pan.
Designed by the famous design studio NOA, these innovative toilets combines the functionality of a toilet and cleaning properties of a bidet with impressive WC design to offer increased comfort.
There a number of products on display at the VitrA Delhi Showroom, where the V-care range of WC Pans was newly launched a couple of days back.
The bathroom solutions offered by VitrA include basins, shower channels, faucets, shower heads, cisterns, and water closets.
The new V-care range of WC pans with a specially designed nozzle spray allows the user to regulate the water as desired.
V-care can be used via a remote controller that helps in controlling features like nozzle position, water pressure, and the temperature of the water and the seat. Thanks to elegant designs that incorporate advanced technology, this range is built suits any and every washroom.
The innovative V-care range by VitrA is ergonomically designed for maximum comfort and hygiene. The rimless design of the inner bowl and a conspicuous installation by VitrA makes it easier to clean the WC.
Coming with two alternatives - Basic and Comfort - that present all the features of a modern WC with added advantages of an elegant touch-free toilet - V-care range provides technological advancement in the bathroom solutions sector.
Here's what Mr. Sumit Shah, Regional Manager - North, Eczacıbaşı had to say about VitrA and the newly launched V-care range...
Both the Basic and Comfort models offer a range of features that can be set to personal preference through a remote-control handset that is easy to use, thanks to its hand-fitting ergonomic form and user-friendly interface.
Here's a snippet of the V-care WC Pan and Remote in action...
V-care Basic has fundamental features pitched at an affordable price, while V-care Comfort, as the name offers the most comfortable experience. A single button on the pan provides conventional washing for patrons who might prefer manual use, ensuring maximum convenience for everyone.
The V-care WC pan offers different washing options so that cleaning can be customized to the hygiene needs of each family member. The specially designed nozzle allows you to adjust water temperature, pressure, and position for ultimate comfort. The nozzle automatically self-cleans before and after each use and can be easily removed for manual cleaning if desired.
With features like maximum drying and air purification, V-care comes across as an ideal solution for personal cleaning and hygiene.
