Tuesday, 28 February 2017

The Artist Within At #BergerXP...

IndiBlogger has been a constant ever since I stepped into the world of blogging. Be it about providing a platform to Indian bloggers or bringing out the creative exuberance from each by means of collaborating with various brands or introducing inspirational prompts, IndiB has been constantly shaping itself to the acumen of Indian Bloggers and it has been taking all the bouquets and (some) brickbats with a wide smile.

A characteristic perspective to IndiBlogger have been their Blogger Meets organized in various Indian cities from time to time, in collaboration with numerous brands, referred to as IndiMeets by us regulars. Regulars on the IndiBlogger platform also know that the last IndiMeet that had been organized was back in May 2016, with Horlicks #CatchUpOnGrowth.

More than anything, IndiMeets provide a fantastic means to put a face to the virtually existing and evolving entity that is a blog. Of late, IndiMeets in Delhi had seen quite a boom of sorts with Delhi bloggers turning up in full strength.

So, this time, when IndiB collaborated with Berger Paints for their Painting เค•ा T20 - #BergerXP across the major metro cities of the nation, beginning with Kolkata, advancing to Bangalore and Mumbai, and finally arriving at the last leg of the journey that was Delhi, the folks at IndiB decided to lend an exclusivity to the attendees at Delhi by opening the platform in order for bloggers to express interest and request an invite. Being limited to 75 attendees at Vivanta By Taj, I was sure that this one was bound to be a chic premier of Berger's newest concept of Express Painting.

First things first, as had been done at #CatchUpAtGrowth, each attendee's IndiPass (QR Code) sent to respective inboxes was scanned to let everyone know that they had arrived at the IndiMeet, along with the picking up of a blank pin-up Twitter badge to write one's Twitter handle on the same, and wear it with a smile. :)

Also, various speech bubble placards were placed at the entrance, wherein one could gleefully pose against a #BergerXP wall. I picked up the speech bubble that said 'I ๐Ÿ’— Delhi'.

Once inside the hall, to begin with, the customary 'Introduce Yourself' session was held, with a 14-year-old Vlogger Ayush Chopra making himself known. After that, each blogger was presented with an IndiBlogger envelope that concealed within itself, five slips with the catch that each had some trivia or a blog link pointing to a blogger present amongst us.

This activity served as an ice-breaker as the blogger who was able to correctly identify those five people and obtain signatures on the respective slip in a time-frame of five minutes (Manjulika was the one to do so in record time) was rewarded with a voucher. As for me, I was able to pinpoint four of the five bloggers.

After such frantic pacing across the length and breadth of the hall, it was time to take our seats as Mr. Vinod Das, Chief Manager, Berger Paints since 1991 stepped in to introduce to us, how Berger Paints India being an innovation-driven organization has come up with the Berger Express Painting service in order to revolutionize the painting process.

For quite some time now market research showed that the process of painting, for consumers was a time-consuming and back-breaking affair which came with its share of health hazards. Keeping this in mind Berger Paints has come up with the motto of a “Faster, Cleaner and Better” experience for consumers with its Express Painting service.

It has been designed keeping in mind the upgradations of the painting process whereby both the consumers and the applicator benefits from this new service. On one hand it promises the consumer a world class painting experience minus the dust, dirt and paint spillage with excellent finish and on the other hand, it assures the applicator of more business by reducing the time required for each painting assignment.

With tools designed to specifically make the process of painting faster and hassle-free, painting is now an enjoyable experience:

  • 40 percent speedup compared to traditional painting - #TeamFaster
  • Trained painters for efficient and better painting 
  • Sparkling results thanks to no-mess tools - #TeamCleaner
  • Cutting-edge vacuum suction-enabled sanding machines keep the house dust-free  
  • Better coverage and smoothness guaranteed each time and perfect finish with high-efficiency thanks to certified tools - #TeamBetter
With the innovations of textured designs, close to ten thousand shades, easy clean weather coat, and anti-dust provisions, #BergerXP promises Home Painting Any Time. Thanks to their automated machinery of the likes of Airless Paint Sprayer, Auto Roller, Jet Presser, Mixer, and Sanding Machine, home painting is now a hassle-free experience.

All such benefits are to be offered to patrons at no additional cost, as Express Painting is all about I Train, wherein painters are trained to utilize modern tools that facilitate saving time in the house-painting process at various academies across Indian cities at minimal or one could say no extra cost. What's more, 25,000 painters have already been trained to hit the ground running till date. :) 

With the urbanization of painting being their motive, Berger Paints have made sure to provide for a laser meter for the area measuring, moisture indicator, pH scale, an estimate of the products involved, costing and timelines of the painting process, thereafter proceeding to painters visiting one's place, accompanied by a customer executive. 

After Mr. Vinod's insightful session, it was time to summon the artist within each blogger as teams of seven to eight bloggers were formed for our very own Painting เค•ा T20. Being provided with surgeon's masks, caps, surgical gloves and sandpaper was the first step as each team had to smoothen a whiteboard against the timer.

Being Team No. 1, we took a cue from this activity and named ourselves 'Surgical Strikers'. My team-mates mutually agreed on me being Captain as we chose our theme 'Delhi Diaries'. Before we began, boxes of eleven strainer colors were brought ahead and a demonstration was given as to how these colors should be mixed with water and base paint.

We brainstormed our way into the heart of Delhi to depict contrasting aspects of the capital city with revelry all around in Delhi owing to its love for food, festivals, music, and dance on one hand and a pitiable condition owing to corruption, pollution, traffic, crimes, child trafficking and all such on the other, with a backdrop of the tricolor and an iconic Delhi monument like Qutub Minar.

This led us, Team Surgical Strikers, to bag the second place while the first place was bagged by the team with the theme Vlogging In Blogging and the third place by the one with the theme Festivals of India.

The winning team walked away with vouchers and Delhi Bloggers brought #BergerXP to a close with the customary group picture. :)



  1. It was a fun day indeed. Got acquainted with so many bloggers (including you) and yes we did our best efforts as a team! :)

    1. The feeling is mutual, Anmol, and of course we crafted quite a masterpiece together. :)


Thanks for Stopping By!
It would feel great to hear from you and respond to your valuable suggestions! Do leave a note here in the Comments Section!