Thursday, 2 February 2017

Celebrating Basmati With Daawat...

LT Food's celebration of Basmati Rice with Daawat

Friday, January 20

Longchamp, Taj Mansingh Hotel

Rice is India's staple grain and LT Foods is a pioneer when it comes to Basmati with brands like Daawat, Heritage and Royal in regions across the global, leading effortlessly in India and quite competitively in The U.S. In a celebration held at Taj Mansingh, LT Foods brought together one of the rising chefs of the U.S, Chef Joseph “JJ” Johnson and India’s own Master Chef Sanjeev Kapoor, along with numerous other renowned chefs of the capital city.

Chef JJ, an awarded chef in New York, who is extensively working with rice and other grains was invited by LT Foods to visit the basmati cultivation farms in India to dwell in India’s culinary and cultural heritage.

At the event, he interacted with some of the most renowned Chefs in India and was given a demonstration on the culinary goodness of Basmati, the Queen of Fragrance, by Chef Sanjeev Kapoor, with him preparing a flavorful Subz Dum Biryani and Mirch Ka Salan. Also attending the event was a team from Star Chefs Media who are partnering with LT Foods in promoting Basmati amongst the chefs in the U.S.

Speaking on the occasion Chef Sanjeev Kapoor said:

“I have been associated with LT Foods long before I started working with their brand Daawat. One of the main factors for this long association has been LT Food’s commitment to not only supply extremely good quality products which we can use to highlight our recipes, but also their strong commitment to the chef community and working with them in delivering solutions that are relevant to the chefs. I was happy to note how LT Foods is working similarly in the U.S and across the globe to spread the magic of Basmati which I believe is one of the finest rice grains. I was delighted to share the secret of Biryani cooking with Chef JJ and through him into the U.S.”

Mr. Vijay Kumar Arora, CMD - LT Foods Ltd. said:

“Daawat is now a globally recognized brand and our focus towards ensuring its growth to the farthest corners of the world has now borne fruit in the form of Daawat and Royal becoming an integral part of American households and reaching the No. 1 position in the Basmati rice category in North America. We strive to further deliver on the expectations of our beloved customers and will look to conquer many more hearts and markets across the globe in the coming years.”

On his unique trip to India, Chef JJ said:

“I am in love with India!  I just can't get enough of its vibrant Flavours, Spices, and Culture.  To be around and see where authentic basmati rice is grown, and to meet the local farmers has been a game changer for me!  Thanks to Royal Basmati and LTFA I have a whole new respect for one of my favorite types of rice to cook with. And I can’t wait to get back and share my journey in some new dishes I will create using Basmati and all that I have learned about Indian food and culture!”

It was indeed a culinary extravaganza with Daawat celebrating the essence of Basmati in the presence of Chef Sanjeev Kapoor, Chef JJ and numerous other elite chefs of Delhi and India at large. It was a delight to witness Chef Kapoor doing what he does best - cook with a smile - in person and savoring his beautiful preparation afterward, along with a tete-a-tete of course.

Being one of the consumers of Daawat since the past many years, I hope and wish LT Foods all the success to keep glorifying this culinary heritage for times to come. 

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