Canon's Launch of imageRUNNER Color Printers.
Tuesday, July 21.
The Oberoi, New Delhi.
The products which have been launched in the A3 segment are ImageRUNNER ADVANCE (iR-ADV) C3300 series, comprising of iR-ADV C3320/C3325/C3330 and ImageRUNNER ADVANCE C350i in A4 segment, deliver high quality output, low maintenance cost and enhanced media handling up to 300gsm paper with A3 plus paper size. With this launch, Canon aims to span its horizons into the commercial sector. Also, these machines are designed to meet the expectations of the SME’s, corporate and government sector with the inbuilt security facilities.
Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd said,
“Innovation has always been a driving force at Canon and our new series of colour MFDs reflect our commitment towards offering world-class technology, ease of use and high quality to meet the customer expectations. India is a land of rising entrepreneurs and we would like to play an active role in increasing the opportunities for them in the colour printing domain. Our newly launched products shall add value to SME’s and government sector’s demand for cost-efficient, secure and high-quality printing solutions.”
Canon has always been committed to presenting innovative and cutting-edge technology to its consumers. The company is looking at widening their market share by reaching out to the tier-2 and tier-3 cities where such printing solutions are witnessing growing demand.
Speaking at the occasion, Mr. K. Bhaskhar, VP - Business Imaging Solutions Division, Canon India said,
“In India, we currently have a market share of 26.8% in A3 colour segment and with the latest addition to the colour MFD series, we are expecting to gain an additional market share of 3% in this category. This new range of colour MFD’s is well equipped to meet the expectations of the ever evolving SME sector. We are also envisaging this colour series to play a key role in meeting the demands of the short run colour prints requirement in the commercial segment.”
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Canon claims that with the new iR-ADV C3300 Series, enterprises can derive greater employee productivity and improve user workflow through functions such as Universal Send. The series also comes with ‘Mailbox Simple’, allowing document storage on the device.
The iR-ADV C3300 series offers an on-screen Walkthrough Video, a first in the industry, providing step-by-step instructions to guide users through consumables replacement. With this new feature, employees need not spend additional time and effort, allowing them to focus on more important tasks instead. It also comes standard with the remote operation kit, which allows IT administrative staff to resolve users’ issues in a timely, accurate and effective manner.
Security is an integral part of the iR-ADV C3300 series. A first in the industry, this series is equipped with a Reminder LED light on the automatic document feeder that flashes upon scan and copy jobs completion. This reduces instances when employees leave confidential documents behind and prevents information leaks.
The new series also provide added security features such as User Authentication to assist enterprises in managing user access or restricting certain functions to specific users. The iR-ADV C3300 series also ensures ultimate document security with the standard Hard Disk Data Erase feature, which automatically overwrites and erases data as soon as the job is complete, thus reducing the risk of compromising sensitive information.
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A first in the industry, the iR-ADV C3300 series has an optional 3-in-1 Inner Finisher. On top of the normal stapling finish, users can leverage the Staple-on-Demand feature to staple their original documents together after scanning or printing, without needing to walk back to their desks. The environmental-friendly ECO-Staple option enables users to bind a maximum of five sheets of paper together staples-free. Employees can then easily shred documents without having to remove any staples, improving workflow efficiency.
The user can print on-the-go, whether it is from the desk, on the smartphone or even the tablet with the Canon Mobile Printing available on Android mobile devices.
The ImageRUNNER ADVANCE C350i Series, on the other hand, is a compact A4 color multifunctional device, designed to integrate seamlessly within existing print fleet for optimal operational performance. Packed with many business-essential features, from quick speeds and exceptional print quality to smart output management and collaboration, it is the ideal print solution for the output needs of busy workgroups.
All in all, Canon has unveiled a promising range of devices at this event.
I am looking forward to more such innovative endeavours by Canon, thus striving to be better and better always.