Friday, 12 June 2015

Canon And Their Delightful New DSLRs!

Canon's Launch of Full-frame DSLR Cameras.

Tuesday, June 9.

Taj Mahal Hotel, New Delhi.

Canon India Pvt. Ltd. claims to revolutionize the digital imaging industry with the introduction of deFINEd full-frame DSLR cameras - EOS 5DS and EOS 5DSR.

Canon, as a pioneer in the imaging industry, aims to provide photographers with unmatched image quality through their new EOS range. These would be best suited for commercial, studio, portrait, landscape and architectural photography. The ultra-high resolution of these cameras allows for large-format printing and extensive cropping capability while maintaining fantastic image quality.

We were also introduced to the XC10 4K Professional Video Camera, which features a versatile design for convenient 4K Video shooting and 12 MP digital still photography.

Speaking at the launch, Mr. Kazutada Kobayashi, President and CEO, Canon India stated:

"India is an important market for us. We as a digital imaging leader in the region are committed to bringing innovation and advancement to the table. Canon's vision has always been to give the industry newer experiences of creating high-quality imaging, both in photography and videography.

Understanding the rapidly changing and ever increasing requirements of the imaging industry and professionals, Canon keeps launching more evolved and technologically progressed products.

With the introduction of the world's highest resolution full-frame camera, Canon has unveiled cutting-edge technology in the camera industry. With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50% in the DSLR segment.

As technology innovators, we bring in strong brand equity and effective network management that help us retain most of the industry share. Given the demand of our products, we are also undertaking a robust retail expansion across the region to engage more closely with consumers."

Mr. Andrew Koh, Senior Director, Image Communications Products Group, Canon India commented:

"Rapid innovation is key to success in digital imaging industry and the launch of the EOS 5DS and EOS 5DSR cameras reassures our loyalists' trust in the brand, that is always ready to push beyond technology limits.

Market insight and strong R&D enabled us to develop many new technologies for the sensor to be used in the EOS 5DS and EOS 5DSR bodies. These products truly meet the demand for high-pixel and high resolution, with no compromise on high image quality.

The cutting-edge technology and exclusivity in products make Canon EOS series so successful. We are confident about the response of the new range and wish to consolidate our position as pioneers in the imaging space."

Left: Mr. Kazutada Kobayashi
Right: Mr. Andrew Koh

The EOS 5DS and EOS 5DSR boast of some very powerful specs:

  • 50.6 Megapixel 35mm full-frame CMOS Sensor 
  • Fine Detail Picture Mode, which allows to configure the sharpness level 
  • 1.5K dot RGB+IR Metering 
  • Automatic Exposure System 
  • DIGIC 6 Image Processors 
  • Maximum Continuous Shooting Speed of 5.0fps 
The XC10 4K Professional Video Camera features the following: 

  • Compact, lightweight and versatile design 
  • 12 Megapixel digital still photography 
  • Ability to extract 8 Megapixel still images in-camera from recorded 4K footage 
  • Genuine Canon 10x Wide-Angle Zoom Lens 
  • 2x Digital Tele-converter and Optical Image Stabilization 
  • Zoom ratio of 27.3-273mm for movies 
  • Zoom ratio of 24.1-241mm for photos 

As far as the pricing and availability are concerned, EOS 5DS, EOS 5DSR and XC10 4K Camcorder will be available at all Canon Image Squares. 

  • EOS 5DS at ₹ 2,52,995 
  • EOS 5DSR at ₹2,65,995 
  • XC10 at ₹1,70,000 

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