Stir Your Souls: Colgate

Showing posts with label Colgate. Show all posts

Wednesday, 27 July 2016

Believing In Magic, With #ColgateMagicalStories...

Children are bundles of curiosity. Add to that, creativity, and you'll have an unbeatable combination. Kids always have stories to tell, and an intrinsic curiosity and creativity fuels the budding storyteller in them. More often than not, they come up with imaginative accounts of the most unimaginative scenarios, incomprehensible to us as adults. What I most like about kids when they turn storytellers is that all such stories have the twinkle of innocence in them. Such stories are accounts of mischief, albeit with a message. It is always a joy to enjoy and appreciate a story coming from a child, as opposed to narration from a childish storybook, isn't it?
It was no different when my six-year-old niece came home a couple of weeks back, on a long weekend. After an hour of her arrival, the doorbell rang for a second time, that day. Being her chirpy self, she ran to the door, prompting me to receive whatever had been brought forth by the person delivering couriers.

The package was from Colgate and it aimed at inviting #ColgateMagicalStories. The moment she saw the word Colgate, she excitedly proclaimed that it was a gift from her toothpaste brand because she had been wreathing in pain from an aching milk tooth, the previous day at my cousin's place. She liked to believe that it was a surprise for her, to soothe her pain and proclaim the Tooth Fairy's arrival.

Indeed, the entire package was coming her way, and ensured for her, a fun evening with art 'n' craft and stories. I cut open all the packs for her (that was 'Parental Guidance' for her) and her excitement grew gradually. The next moment she was jumping in joy on seeing all the cute sea animals drawn on the four different packs and it piqued her curiosity to derive meaning out of the titles of the packs, namely Coral Reef, Treasure Hunt, Sea Magic, and Pirate Ship.
So, here goes the #ColgateMagicalStories she created, that evening. Enjoy it as I did. She recognized Blackbeard's ship that was analogical to the huge cruise she had been on, last month, on her vacation.

She read and analysed that Sadie was an adventurous soul helping Blackbeard discover a hidden treasure.
One of her school friends has a pet parrot and she began squawking on seeing one drawn on the pack too. She also had a story to tell on how that pet of her friend's had learnt to mimic her.
She established a connect as to how the comical parrot could guide Blackbeard through rough waters by alerting him against approaching enemies.
Upon seeing the mermaid, she was awestruck as to how we could assume half-human - half-fish form. Nonetheless, I thought I'll have to tell her about Disney's Mermaid some other day.
She made the mermaid live in the sea castle with her best friend, Dolphin by her side, also making her own the treasure chest Blackbeard was looking for. Blackbeard successfully reached the treasure by following the Treasure Map that he had charted, with help of his sea friends, Shark and Crab.
Killer Whale and String Ray blocked his way to the castle to protect the mermaid and her treasure. In the ensuing tussle, the ship hits a big rock and is transformed into wreckage in no time.

Meanwhile, two of his other friends, Star Fish and Puffer Fish help Blackbeard steal the Treasure from the Mermaid. Having nowhere else to go, Blackbeard returned to the wreckage with Sadie and his Parrot waiting for him. While he narrates to Sadie, the episode that ensued at the Castle, their Treasure is taken custody of, by an Octopus.

The Octopus is successful in scaring the Puffer Fish, that defends itself by filling water in its stomach and called out to the Sword Fish passing by. It helped Puffer by lifting it on its sword-shaped bill, placing her on the huge Sea Turtle's shell and together, they all disappeared into the deep sea. But, the Star Fish faced the Octopus bravely, as it could regrow its limbs.
While the Octopus was busy keeping Star Fish at bay, Blackbeard and Sadie returned to land, with their cherished treasure.
I ended up asking my niece about Sea Horse's role and this is what she had to say. She told me that the male sea horse was carrying eggs in its pouch so it was resting in the coral reef.

Meanwhile, a clever Lion Fish, with its needle-like spines aimed to harm Sea Horse. In the nick of time, however, Barracuda made a quick move and surprised the Lion Fish thus distracting it and foiling its intention to harm. All the animals that had helped Blackbeard, his parrot and Sadie, also returned to the Reef by evening.
~~~
Everyone clapped for her as the story ended on this note and she felt elated. Kudos to Colgate for encouraging the imaginative souls that our kids are! :)

~~~

Monday, 10 August 2015

#ColgateMagicalStories, Of Royalty And Cavities!

We must never cease to be a kid.

Neither being a kid to our parents nor being a parent to our kids.

It is the essence of innocence, which is overlooked, rather overpowered by the onset of 'maturity' in an individual's life.

What is maturity?

The first answer to that question, which springs up as a reflex action, is the mention of the phenomenon of adolescence.

Well, of course, it is the bodily changes which divert our attention the most, but let us save that discussion for another day.

~~~

What I would like to your attention to, is the emotional aspect today.

'Life.

By the time you learn the rules, you are too old to the game!'

It is in learning the tricks of the play, that we also adapt to the prevalent vice of shrewdness. Those children who took life by its as-is-what-is basis, gradually take to manipulating people, places and situations. More often than not, this is what tags along with the phase of adulthood.

~~~

Occasionally, one must let loose, and embody a free-spirited personality. For, it brings nostalgic moments to the fore.

The child-like resemblance is most blissful, for it brings the inner child within each of us to the surface.

It is this child-like emotion which prompted my daughter to prompt and persuade me to participate in the #ColgateMagicalStories campaign, crafted by the wonderful Team at Colgate India.

Its concept brought back for us, moments of togetherness as mother-daughter, when in the days of yore, we used to explore and exploit the abilities of my child to her fullest!

That glue, glitter, scissors,

Those glossy glaze papers...

Working towards a common goal,

Making something new, learning as a whole!

Creativity found expression,

The best means of inspiration...

Teamwork brought to the finish,

Fun was integral to success!

~~~

The heart yearned to revisit the abyss of memory and to refreshen the gray cells.

After all, you remain a kid in your parents' eyes always!

That one thought in the spur of the moment was enough to get things going.

~~~

We visited the departmental store and claimed our Magical Castle Sets - three of them.

As far as spinning a story is concerned, my daughter is a pro. :D

Where else do you think, the excuses to avoid lending me a helping hand at home, emerge from?

~~~

Charu is a 20-year-old now.

Yet, she is a kid!

Good for us all...

Otherwise, how would you have possibly got an opportunity to witness #ColgateMagicalStories, of Royalty and Cavities?

Does the title pique your curiosity enough to press 'Play'?

Please do.

Both the effort having gone into the making of video and the inner child in your own self, beckon! :)

It's not as long as you might presume it to be,

Just an 87 seconds long video for thee! :)

~~~

#ColgateMagicalStories, Of Royalty And Cavities!

Cut Open The Pack And Play,

His Majesty Awaits You, Hey!

Peek-A-Boo Inside A World Magical,

To Explore Their World, Beautiful!

The First Key To Adventure,

Set 1: Castle Is A Magnificent Treasure!

Pleasantries To Royalty's Guest,

Together On An Exciting Quest!

Set 3: Dragon & Tower Introduce Suspense,

Cutting And Pasting Make Some Sense!

A Witch Attacks With Cavities,

The Castle Is No Longer Secure!

Taking The Princess Hostage,

A War Must Then Wage!

A Helpless Throne Summons Its Army,

For The Bravest Soldier To Embark!

A Dragon Must Be Slayed,

The Army Of Cavities Be Fought!

To Return To Colgate Castle's Safety,

Which Shields Royalty, With Calci-Lock!

All For The Charming Princess,

Who Resides In The Knight's Heart!

~~~

And, while you are here, you must also witness how Colgate, as a brand is encouraging the 'Power Of Constructive Parenting'

I found the advert to be captivating, interesting and intriguing at the same time. Little children would surely be amazed at how such pleasant surprises are sealed in a pack of toothpaste and sent to them to explore, to their heart's content! :)

We re-lived those times of nostalgia, thanks to #ColgateMagicalStories. Would you want to do the same with your child too?

Saturday, 2 August 2014

The Curtain Raiser For #WhatTheBlack!

~~~

Yes.

Today, 2 August 2014.

The Day.

When.

The Mystery Had To Be Revealed.

The Product Had To Be Unveiled.

The Curtains Of Intrigue.

The Curtains Of Suspense.

Had To Be Raised.

~~~

Rightfully So.

With Bated Breath.

I Eyed The Doorbell.

~~~

And.

It Rang.

At The Time It Should Have.

12 Noon. :)

~~~

What Did I Receive, You Ask?

Another Black Box...

The Only Difference?

This Time...

It Was Not Another Clue To #WhatTheBlack...

But The...

~~~

Without Any Delay, Whatsoever...

And With My Fingers Crossed...

I Opened This #WhatTheBlack Treasure Chest...

Was It Indeed Charcoal The Black?

Would My Sleuth Skills Bear Fruit?

What I Found.

Is...

IT WAS.

INDEED.

COLGATE CHARCOAL SLIM SOFT.

~~~

The Super Sleuth-ing Was Superb Indeed...

Thanks To All Friends Who Played Along... :)

~~~

My Joy Knew No Bounds...

To Have Realized...

That I Had Successfully Predicted...

The Product To Be Launched...

9 Hours In Advance Of The Actual Product Launch.

And, Surely, Among The First Few...

To Have Achieved The Feat! :)

~~~

It Was Indeed A Pleasure...

To Hold In Hand...

The Same Product...

Which I Had Placed My Bet On.

At 14:54 Hours, Yesterday...

#WhatTheBlack Had Been BUSTED!

~~~

When I Came To My Calm Self...

Moments Later,

I Realized...

That There Could Be More To The Tooth Brush Than Just THE Tooth Brush...

~~~

Just Like The Newspaper Had More To It, Than Just The News...

Remember, When We'd Revealed The Mastermind Behind #WhatTheBlack!?

Candid Marketing Pvt. Ltd.?

On RECORD. ^_^

~~~

And I Was Right...

Both Then, And Now...

THIS.

Was The Complete #WhatTheBlack Package...

~~~

Let's Zoom In A Little...

On Charcoal The Black's Brochure...

What Does It Say, Mr. Magnifier?

17X Slimmer Tip Bristles.

(vs ordinary end-rounded bristles)

Charcoal Infused.

Micro Slim - Tip Bristles.

Charcoal Infused Bristles.

~~~

And...

As Always...

There Was A Note...

~~~

The Only Difference...

This Time.

It Did Not Puzzle.

IT THANKED.

Have A Look...

~~~

Surely, It IS.

Charcoal Slim - Soft Is An Innovation...

Among The Existing Range Of Oral-Care Products.

~~~

Coming From The No. 1 Tooth Brush Brand In India.

Colgate-Palmolive.

Marketed By The One With Strategic Brand Marketing Ideas.

Candid Marketing Pvt. Ltd.

Brought To Us, Bloggers, Through The #WhatTheBlack Activity By

BlogAdda.

~~~

I've Been Using Colgate's Products Since Long...

And, I Can Vouch For Their Innovation, Quality And Durability...

~~~

Priced At An Affordable Rs. 60.

And, Boasting Of The Properties Of Charcoal.

Charcoal Slim - Soft, Is Rightly, Going To Be...

My NEW Tooth Brush From Tonight! :)

~~~

#WhatTheBlack Is Now Colgate Charcoal, The Black. ^_^

~~~

When #WhatTheBlack Had Begun...

Not On July 30, When We Received The Black Egg.

Not On July 26, Either, When The Mails Were Sent.

#WhatTheBlack Had Begun On July 15.

When Applications Were Invited From Interested Bloggers...

For #WhatTheBlack Activity.

~~~

From That Day...

Till This Day...

It Has Been A Fantastic Experience...

Right From Writing For The Blogging Contest...

To See Those Golden Words - You Are Shortlisted - In The Mailbox...

To Receiving A New Surprise, Each Day...

Eyeing The Doorbell To Ring...

Each Day...

With Excitement...

With Anticipation...

And, With The Hope Of Stepping Closer...

To Cracking The Mystery, With Each Clue...

To, Today, When #WhatTheBlack Has Come To An End.

OR HAS IT?

~~~

Have we closed in on #WhatTheBlack???

I DO NOT THINK SO...

~~~

After All...

The Winners HAVE NOT Been Disclosed Yet!

~~~

Yes, #WhatTheBlack, For Me...

Will Close...

When I See Myself, Among One Of The Winners...

Rightfully So, I Feel...

~~~

After All, It Isn't #WhatTheBlack, Now...

It Is...

Coming From Our Oral Care Giant - Colgate...
Heralded Into Our Blog-o-sphere, By Candid...
As We Delved Into The Mystery Behind Black!
Revealing Some, Hiding Some, With Each Day!
Cracking The Marketing's Mastermind, Along...
Opening A Product To Be Launched - Bull's Eye!
After All, That Mystery Stood, To Be Solved...
Loved Participating, Love Winning - With Hope!

Charcoal The Black... :D

~~~

Friday, 1 August 2014

#WhatTheBlack Has Been BUSTED!

~~~

Yes...

You Read It Right!

#WhatTheBlack...

Has Been BUSTED!

~~~

Without wasting much time...

I'd like to inform the Blog-o-sphere...

That Blogadda's Secret Is...

NO LONGER...

A Secret...

~~~

#WhatTheBlack Had Begun...

Day Before Yesterday...

A White Egg...

Became Black...

~~~

Yesterday...

The #WhatTheBlack Times Arrived...

The Mastermind Behind #WhatTheBlack!

The Mastermind Was...

Candid Marketing Pvt. Ltd.

According To The Proceedings...

Of Day 2...

~~~

Today...

I Realized...

Candid, WAS The Mastermind...

As Far As MARKETING Was Concerned...

~~~

Candid, Was But, A Puppet In The Brand's Hand...

And, That Brand Has Been Busted...

~~~

Read On...

How?!

~~~

A Black Box...

Guess What's Inside...

Another #WhatTheBlack Clue...

~~~

Without Further Ado...

I Unboxed Its Contents...

~~~

BADUM TUSS!

Sherlock!

NOT ONE...

NOT TWO...

BUT Three Things...

~~~

1. Following Suit With Day 1 and 2...

A Note For Day 3...

2. A Black Tissue Paper...

3. A Black Styrofoam Cup...

#WhatTheBlack Is Going On??!!

~~~

Like Yesterday...

The Note Held The Clue...

Magnifying Glass!

Where Art Thou?

We Had Been In Sherlock Mode, Since Day 1...

Mr. Candid, How Has Your Sherlock Awaken Now? ;)

~~~

Yesterday...

Hid More Than It Revealed...

~~~

Today...

We Surprised Mr. Candid...

That They Gave Us The Entire Mystery...

खुलासा हुआ तो...

Mr. Mastermind के ही हाथों! :D

~~~

Could The Plastic Taped To This Box...

Unveil The Mystery?!

Of Course, It Would!!! :D

~~~

See, What It Read...

This Afternoon...