Launch of 'Be Online With Aircel' Initiative
Friday, February 12
Striker Pub and Kitchen, Vasant Kunj
With the intent to augment mobile internet adoption in the country, Aircel through its ‘Be Online with Aircel’ initiative is continuing to encourage people to experience the benefits of mobile internet. Under this umbrella initiative, Aircel is aiming to drive mobile internet penetration in the country to the next level of growth through its path breaking products such as Free Basic Internet and Unlimited 3G @ Rs. 9 per day.
Aircel has also introduced a revolutionary data proposition of providing ‘1 GB for all’ mobile internet to all prepaid customers at a price which is affordable and will ensure that all customers can enjoy a meaningful internet experience of at least 1 GB, the validity of which will change as per the customer’s usage pattern. This unique offering ensures maximum customer delight and encourages customers to use mobile data more often.
Sunil Kuttam, VP-Marketing, Aircel, was present at the launch and commented that Aircel was taking lead in the mobile internet space with renewed energy and vigour with its ‘Be Online with Aircel’ initiative. Data consumption by Aircel customers had seen a dramatic rise – their unmatched offerings helped Aircel record 60 % data revenue growth and 65% consumption growth in 2015.
In addition, Aircel had witnessed 104% growth in 3G revenues and 167% growth in 3G users last year. This initiative has also fueled smartphone adoption in their base, which had grown by 61%. With Aircel’s new, attractive mass campaign that appeals to all to ‘Be Online with Aircel’, they have aimed to continue driving a much sharper growth this year, which will help Aircel take data to the next level of growth and acceptance in India.