Thursday, 28 September 2017

Going #BeyondTheEdge With ASUS...

ASUS unveiled its latest flagship mainstream notebook ‘Vivobook S15’ at an event titled ‘Beyond The Edge’ held in Delhi yesterday. Being associated with ASUS as a consumer-led me to be invited to witness the launch of the new series of sleek laptops. ASUS also showcased their new Zenbook UX430, the thinnest-ever ZenBook with discrete graphics.

The latest ZenBook and VivoBook thin-and-light laptops push the boundaries of design and technology to deliver ultimate mobile computing experiences.

Stressing on consumer requirements of Mobility, Performance, and Style, and while commenting on the unveiling, Mr. Peter Chang - Regional Head - South Asia & Country Manager said,

"Today, the consumers want their everyday laptop to be stylish, slim, ultra-portable and yet a powerful performer for their daily tasks. With a set of unprecedented features, our latest VivoBook goes beyond the edge to ensure our users stay ahead of the curve. We believe that it will redefine the ‘Everyday’ laptop category in India."

ASUS VivoBook S15 is a 15.6-inch laptop designed for those constantly on the go, featuring a compact 17.9mm profile and weighing just 1.7 kg. The ASUS VivoBook Series is known for offering outstanding value and performance, but the new VivoBook S Series pushes the boundaries to deliver levels of style and performance normally only found in higher-end laptops.

VivoBook S is the latest and most stylish (read thin and lightweight) model in the VivoBook Series. Sporting a metallic Icicle Gold finish that offers a quality feel, VivoBook S features a first-in-class NanoEdge display with a 7.8mm-slim bezel that provides an 80 percent screen-to-body ratio and a Full HD display area for more immersive viewing. Equipped with an 8th Generation Intel® Core™ i7 processor with up to 16 GB DDR4 memory and feature NVIDIA® MX150 graphics, VivoBook S is sure to make heads turn with its powerful features.

Additionally, an ergonomic back-lit keyboard and an integrated fingerprint sensor offers extra security and allows easy one-touch, password-free login backed by Windows Hello.

Taking into account convenience and compatibility, ASUS VivoBook S15 also features a USB 3.0 ports and two USB 2.0 ports, an HDMI port, and Bluetooth® 4.2. Its dual-band 2x2 802.11ac Wi-Fi provides up to six times faster data speeds over the previous 802.11n standard.

VivoBook S15 also features a Lithium polymer battery that offers up to eight hours battery life and three times longer lifespan than standard Lithium-ion cylinder batteries. ASUS's new Battery Health Charging Technology prolongs battery lifespan, decreases battery expansion rate and helps ensures the battery stays in a good condition. Fast-charge technology also charges the battery to 60 percent in just 49 minutes.

If a laptop is constantly plugged in and the battery stays at 98% to 100% of its maximum capacity for long periods, this will significantly decrease its lifespan and may cause it to expand physically.

The ASUS VivoBook S15 has two technologies that prevent this and extends the battery’ operational life:

A special battery preservation technology, known as “SuperBattery” gives it three times the battery lifespan of conventional laptop batteries. SuperBattery does this by intelligently monitoring and limiting the maximum charge that can be given to the battery cells. With SuperBattery, the ASUS VivoBook S15 can achieve a total of over 900 charge cycles compared to 300 for a conventional notebook’s batteries.

The Asus Battery Health Charging App allows users to manually set the Relative State of Charge (RSOC) to 60%, 80% or 100%.

Also on showcase was the new ZenBook UX430, the thinnest ever ZenBook with discrete graphics. Weighing only 1.25kg, the Full HD 14” Windows 10 laptop features 7.18mm NanoEdge bezel also providing an 80% screen to body ratio.

Offering a 178-degree wide view with a matte non-reflective surface, ZenBook UX430 is powered by up to Intel 8th Generation Core i7 processor with the main memory of 16 GB DDR4 (2133 MHz) and up to 512 GB Storage. Offering a nine-hour long battery life and performance benefits of NVIDIA® GeForce® graphics up to MX150,  for work or entertainment, the ZenBook UX430 is best suited for people on-the-go who want to take more in less space!

While the VivoBook S15 will be available from October 01, 2017 across all online and offline retailer sand partners at a starting price of INR 59,990/-, the Zenbook UX430 is available across all online and offline retailers and partners at a starting price of INR 74,990/-.

On the whole, it was nice to witness first-hand two more promising products being added to ASUS's repertoire. :)

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