Monday, 28 November 2016

Superfoods At India International Trade Fair

The Trade Fair at Pragati Maidan is one of the crowd-puller events in Delhi each year. This year, however, my visit to India International Trade Fair 2016 came about as a consequence of the 'Launch of Superfoods by CFTRI at Trade Fair of India'.

A number of prominent personalities from CLRI were present. The showcasing of a range of Superfoods came along with many important tidbits of information as takeaways. CFTRI is a pioneer institution in India incorporating new technologies in food and nutrition. The organisation has developed some wonderful and innovative products having high nutritional value. These products were on display at CFTRI stall at Pragati Maidan. Some of these breakthrough products are:

  • Chia and Quinoa based Chocolates and Laddoos 
  • Omega-3 enriched ice-cream
  • Multigrain banana bar
  • Fruit juice-based carbonated drinks

Under the umbrella of CSIR, its premier national institute for food technology, Central Food Technological Research Institute (CFTRI) exhibited a range of new agri-products. In fact, these products are  now grown in India. These products are called 'Superfoods' because of their nutritional power.

These Superfoods present a way to incorporate the  best practices in health and nutrition to everyday eating and living to the common man.  The launch came with a bundle of insightful surprises that were highly impressive in terms of knowledge imparted about them. Rather these products have a wide range and scope of their utility and potency.

As a matter of fact, the whole nation is going through a transition in the field of nutrition. Because of rapidly changing lifestyles, there is a tremendous increase in health issues like diabetes, impaired heart health and obesity. In fact,  there is still rampant malnutrition in the nation. Due to these issues prevailing at large CSIR-CFTRI decided to introduce an effective solution needed to address these concerns and thus bring 'Superfoods' to the Indian audience.

Superfoods have been introduced after thorough research on various facets of food technology, food processing, advanced nutrition, superfoods and allied sciences. Superfoods are foods which have significant and superior nutrition values. Upon regular consumption, they improve health and wellness of the consumer.

CFTRI has successfully researched and thus developed agro-technology for growing Superfoods viz. Chia and Quinoa in Indian conditions. Chia is known to be the richest source of omega-3 fats from a vegetarian source. Similarly, Quinoa contains excellent protein quality and low glycemic load carbohydrates. As a result of this, Chia and Quinoa have a great capability to improve population health.

Prof. Ram Rajasekharan, Director, CFTRI said:

“Our mandate is to find innovative solutions to India agricultural and nutritional challenges. Our aim is to develop products to make Indian agriculture productive, efficient and at a consumer level gradually replace drugs with foods that will promote better health and wellness. We strive to deliver our best in improving food security and nutrition security, also developing a stronger, smarter and healthier India”.

The launch was a hit with consumers being drawn in large numbers to witness the innovative products displayed. Here's hoping that they make their way to the market soon! :)

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