Revisiting The Untouched Valley With CaratLane...

CaratLane - a Tanishq partnership, India’s first omnichannel jewelry brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewelry accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. 

With the new-age woman as a muse, the design philosophy at CaratLane is to make jewelry which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence, and self-esteem. 

With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweler, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewelry and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st-century jewelry brand. 

CaratLane is also known for its signature jewelry-buying experience across all platforms. Along with the website, which is India’s largest online jewelry destination, CaratLane, has over 42 brand stores across the country. The stores bring the seamless jewelry buying experience with a no barrier access to all jewelry, along with Magic Mirrors for #CaratLaneVirtualTryOn. 

CaratLane also pioneered a unique Try@Home feature for jewelry buyers in the country, where customers can book an appointment, get their desired jewelry delivered at their doorsteps, and try them at their comfort with no-obligations to buy. Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewelry buyers to try multiple pieces without, literally, having to putting them on. 

With the launch of their twelfth store at Vikas Marg, situated at one of the most happening shopping destinations in New Delhi, CaratLane brings in a uniquely smart jewelry buying experience. 

Mithun Sacheti, Founder & CEO CaratLane said, while speaking about the launch,

“Delhi is one of our key markets as our simplistic yet trendy designs are very well received and loved by the consumers here. This has encouraged us to launch our twelfth store which will help us make modern jewelry even more accessible. Located on East Delhi’s most prominent area Vikas Marg, the Shankar Vihar store will give users easy access to our jewelry including our latest collection ‘Noor-e-Kashmir’ inspired by the mesmerizing colors of the Valley. Like all our other stores, here too we've created a whole new world of precious jewelry - beautifully urbane and edgy designs for everyday wear.” 

As is evident, CaratLane stores are different from the typical Indian jewelry stores. They are designed for a truly omnichannel experience. 

For a brand that’s on a mission to democratize access to jewelry, this store launch, the twelfth in New Delhi and forty-second in the country, is another step forward in that direction. 

Should you wish to witness the beauty of the valley rendered by delicate craftsmanship, head to 18, Shankar Vihar, Vikas Marg, Delhi - 92 right away! :)

Farm-To-Table With KinnowKart!

It is said that one should their keep friends close and enemies closer. I would like to rephrase it to 'Keep Your Friends Close, and Farmers Closer', because this is the era where health is of utmost importance and our intake in terms of food, is to viewed critically.

With adulteration being at the helm for any and every kind of fruits, veggies, staples, and even processed food, one must be concerned as well as informed as to what is going into our bodies, owing to the fact that what the hand accepts as food for nourishment could turn out to be toxic in the long run.

It is imperative to embrace the organic route for our diet as above all, it is the natural soil that is capable of providing any food cultivation the nutrients it requires for maturation so that it could benefit and not harm our systems.

Keeping the above concept in mind, India’s first e-commerce portal dedicated to the organically grown citrus fruit Kinnow has been launched by Alba Info Solutions LLP.

Kinnowkart.com ensures delivery of best quality non-preserved Kinnow at one's doorstep thus, adhering to the farm-to-table ideology, of providing completely fresh, preservative-free fruit, to the health-conscious masses.

Kinnowkart.com is Alba Solutions' third offering looking towards benefitting society. The other two being Shiksha Sudhar (an Edu-socio initiative) and HorsesofIndia (A dedication to equestrian pursuits). 

Also known as Punjab’s 'King Fruit', Kinnow is highly regarded for its health benefits. Kinnow harvesting begins when it sports an orange hue on the outside, typically from December to February. The best harvesting time is mid-January to mid-February when the fruit attains a TSS/acid ratio of 12:1 to 14:1.

Mr. Deepak Khanna, Director Alba Info Solutions LLP had this to say about KinnowKart.

“We provide 100% organic Kinnows straight from our farms in Abohar to your table within 36 hours. We have also tied with leading schools for placement of Kinnowkart counters, vending freshly squeezed Kinnow juice. The fruit can be stored in cold storage at a temperature of 4-5 °C and a relative humidity of 85-90%.”

Mr. Kunal Chahar, Director Alba Info Solutions LLP further added - “Kinnows have multiple health benefits. It is one of those fruits that aids digestion, works as a body energizer, and helps in kick-starting the metabolism and keeping one healthy for a long time”.

The fruit 'Kinnow' is a high yield mandarin hybrid cultivated extensively in the wider Punjab region of India. It is a hybrid of two citrus cultivars: 'King' (Citrus nobilis) × 'Willow Leaf' (Citrus deliciosa) - first developed by Howard B. Frost, at the University of California Citrus Experiment Station. After evaluation, 'Kinnow' was released as a new citrus hybrid for commercial cultivation in 1935.

In the hot climate, plants can grow up to 35 feet high. Kinnow trees are highly productive; it is not uncommon to find 1000 fruits per tree. The fruit matures in January-February. It peels easily and has a high juice content.

Kinnowkart.com has tied up with TGH Lifestyle Services Pvt. Ltd for distribution to corporate Speaking at the occasion Ms. Ritu Grover, CEO TGH said,

“We have been working for various corporate for so many years. This is one fruit which though seasonal has multiple benefits and that is why we decided to tie up for promotion and for spreading the good word.”

On the whole, it is a good initiative on Alba Info Solutions' part, and I hope that it is received nicely by the masses too. 

#HoppingoBeforeShoppingo With See-Commerce!

Hoppingo is soon going to emerge as the new digital haven for shoppers. E-commerce is a blessing for all online shoppers. There are many reasons behind such popularity. Online shopping is available to you 24x7 with no store opening and closing timings. Therefore, despite all your hectic schedules, you can manage your shopping schedules at your ease and comfort, even on-the-go or at your leisure time thus not impacting your work or important tasks. Visiting a store and sparing enough time to explore has really become difficult. 

Imagine if there was no online shopping available, it would have been a real pain in the neck to visit a store squeezing such a requirement amid all the chaotic timelines. And on top of it a physical visit to a store is not always fruitful. Sometimes the sales guys are not that instinctive to pay attention and understand what you need exactly. At times it happens that you select an item, pay the bill, pick up your packet and when you reach home, you find it is a wrong piece packed, not the one you finalized. It also happens that you realize later the purchase you made was not worth the amount you paid.

That is where Hoppingo comes into picture as a shopper’s paradise for such and many more reasons. The digital haven called Hoppingo is India’s first platform on the innovative concept known as “See-Commerce”. It is not like any other e-commerce portal just showcasing a number of products in various categories for you to pick and choose from. Hoppingo is unlike other e-commerce sites that expontiate the confusion as you go on browsing. It is a logical interface between the seller and the buyer. You get millions and millions of products showcased by a number of e-stores in their prime. Hoppingo dives into these plethora of e-stores most intelligently. All you have to do is – See. And you can set your eyes on a range of products – all at one place! 

We fancy a certain delight in visiting e-stores, having saved ourselves from the physical fatigue of visiting their brick and mortar counterparts, blissfully ignoring the mental fatigue we’ve bargained for, instead. Lured by the creative visuals and designs of such platforms on the Web, we end up harassing ourselves to no end. At times, selecting and adding products to one’s wishlist may seem promising but those products end up as only being ‘wished’ for, thanks to one’s moodiness and lethargy. 

Hoppingo’s USP is the fact that they help save time when it comes to e-shopping. From classy and corporate to funky and festive, Hoppingo showcases products in the most organised and detailed fashion. 

Their expert product curators don’t just help navigate through products sourced from a heap of e-stores, but also offer invaluable advice on the finer nuances of shopping online. See it, to believe it. There’s always #HoppingoBeforeShoppingo as India’s First See-Commerce Experience! 

A Trip Down CaratLane...

What?

The Launch Of #CaratLaneVirtualTryOn, by one of India's leading e-commerce site, CaratLane.

When?

Thursday, August 20.

Where?

The Park Hotel, New Delhi.

Yesterday evening was set to be made more exquisite, thanks to my most preferred e-commerce site to shop for modern pieces of jewelry.

The star of the evening, hogging the limelight, was #CaratLaneVirtualTryOn. The pioneer retailer of precious jewelry and gems in the online space was now ready to venture into the App-savvy world with their CaratLane App.

In conjunction with their core mission to Democratize Jewelry, CaratLane has incorporated cutting-edge facial recognition into their latest offering.

I would have forever been skeptical about buying precious jewelry over the flashy screen had it not been for CaratLane.

Thanks to them for being the first to introduce an array of reliable services in the gems and jewelry market, of the likes of:

• Try At Home
• Same Day Delivery 
• Open Displays In-Store

Being the brainchild of Mithun Sacheti who comes from a similar background of Jaipur Gems, CaratLane has been receptive to the creation of a hassle-free browsing experience.

The annoying fact that jewelry stores are always guarded to the helm, with all exquisite creations being locked up in glass cases has been countered by them with a subtle statement:

"Why can't I browse through jewelry just like I browse through clothes or footwear?" 

"We don't keep our jewelry locked up in glass cases. We keep them in open displays so that you can pick up, try on and play with our jewelry." 

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What particularly impresses me is CaratLane's Design Philosophy:

Thoughtful Designs, 

Inspired By Art 

Revitalizing Heritage,  

Innovation At <3 

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CaratLane had begun by focussing on two segments when they had started out new. 

Those were: 

• Solitaires. 
• Jewelry At Everyday Price Point. 

They are now on the outlook to venture into the Evening Wear segment, by focusing on Contemporary Designs, after having rolled out numerous iconic collections of the likes of Showstoppers, Paisley, Eterna, Nizam, and Fleur. 

Showcased here are the Trellis and soon-to-be-launched Lotus collections, which had been exhibited at the Experience Zone. 

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With the realization that opportunities are increasing, lifestyles are changing, and fashion is evolving also comes the hard-hitting fact that a business builds on the foundation of Trust. 

To answer the perpetually engrossing question posed to all e-commerce websites: 

"How does this LOOK on ME?" 

CaratLane has launched #CaratLaneVirtualTryOn to aid customers to discover the perfect piece of jewelry according to their taste and requirements. Taking their service one step ahead, CaratLane has also provided the facility to create and share an entire Look Book of sorts. :) 

The closing of the event was constituted of a rapid-fire QnA which was aced by Mithun, Atul and Guru and an exclusive Blogger's Photo Session. 

In my honest opinion, CaratLane has been able to perfectly gauge the preferences of the Indian woman today, thereby being able to meet the aesthetic need for modern and contemporary pieces of jewelry. 

CaratLane has my vote on #CaratLaneVirtualTryOn. :) 

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P.S.: All collages have been specifically created to put together this blog post, by Yours Truly. :) 

#Airtel4G Enlivens My New Business!

Remember when I had taken the #Airtel4GSpeedTest?

4G is the demand of time. Everyone needs speed. Everyone wants to do more in lesser time. Everyone is hungry for efficiency and accuracy - that too on the move. Gone are the times when you used to sit in the office on a seat every day, seven days a week. Businesses demand results – be it reaching a new location to meet a client, or be it an approval on a workflow on the business app on the device. Most the time, so far, we were facing speed crunch for all such activities. But now, our wait is over and an ultimate solution has arrived.

Most of the businesses have now understood the power of social media and that is why the social media platforms are no more merely for fun-related activities. There are tremendous business-related activities, being taken seriously, which are happening across the globe on the social media platforms over the internet.

These are not possible if you are working on any number before ‘G’ less than 4. #Airtel4G from Airtel is there to serve you (and of course, me too!) for the new start-up business venture that I have launched recently. I am all for it – the 4G service. I am very clearly and distinctly convinced that the throughput of 4G connection is definitely higher, but then I am smart enough to calculate my business results. That is where I know that the results that I can achieve with 4G were not possible earlier.

My outreach is extended now - even to the areas where I was not able to penetrate my online portal. The mobility of my business is now live in a real win-win situation where my employees will be able to drive results on the move or wherever they are.

My business focuses on becoming the leading online portal for the newest trends in technology, business, fashion, lifestyle, family, parenting, travel, food and more. My backend team needs to finish a lot of video uploads in real-time or offline. Earlier it was painful, but now it is happening at lightning fast speed. On the other hand, I am also aware that the performance of my portal will be able to achieve its optimum best at the customer/consumer/user-end only when they are also on 4G.

My portal's subscriptions have increased substantially since the day I employed 4G for all my official devices. Each employee is carrying a portable device on 4G. The news items on my portal have reached a new height. We are now quicker to launch fresh stories, faster than our competitors. We also promote 4G for our subscribers so that they also taste the fresh wave in the transmission era. My employees’ productivity has seen an upward trend and has shown tremendous potential, and so has the performance of my business. Thanks to 4G for providing the speed we were striving for.

Convenient And Hassle-Free With MyAirtel!

There is this fabulous mobile app, MyAirtel from none other than the telecom giant Airtel to assist you in managing all your requirements and responsibilities related to DTH, mobile – prepaid or postpaid, and broadband services in a very efficient and smart way.

That is not enough, it goes beyond these basic services when we talk of bill payments, recharging of our DTH connections, multiple kinds of tracking and much more.

Out of so many fascinating functionalities housed in MyAirtel and made available if you are told to choose your most favorite three, it becomes quite difficult to do so.

This is because all the features outdo each other in one way or the other and not a single one is less than the other. In fact, the moment you download the app on your smartphone, you will become an instant fan of its GUI (graphical user interface). It is so simple and fast to operate.

If I were to choose my most favorite three features from MyAirtel, they would be these:

1.  Since I am fond of surprises, (pleasant ones, of course) I liked the ‘Airtel Surprises’ feature a lot. The concept is quite fascinating in its own way. Every time when you recharge your DTH, mobile or broadband connection, you are treated as if you are attending a party and at the end of successful execution you receive a return gift which is presented to you in the form of ‘Airtel Surprises’ coupons.

These coupons in turn, can be redeemed against the various options available. You have all the freedom in the world to use these coupons against your transactions in various categories. The wide range of categories - food, entertainment, wellness, online shopping etc. make  And to redeem these coupons you don’t have to compromise with any sub-standard brands. You find yourself spoilt for choice, with names like PVR Cinemas, CCD ( Café Coffee Day), Amazon, Myntra, Ebay, Flipkart, Archies, VLCC and many more such famous brands at your disposal.

2. Since security is a prime concern when we transact online, either via a laptop or a smartphone, MyAirtel comes bundled with inherent Secure Payment Gateways to ensure that each transaction of even the most miniscule value is safeguarded against all kind of online threats and vulnerabilities.

When you recharge your talk time, data, DTH or landline or making bill payments, each transaction adheres to PCI DSS that is, Payment Card Industry Data Security Standards. On your approval, your card details are saved in a secure manner so that when you transact the next time, you don’t need to enter your credit card details again thereby saving a lot of time.

On top of it, you are bound to love the responsive and instinctive interface that provides you a personalized user experience and you will be compelled to feel as if the application is specially designed, keeping your requirements in mind. This makes you feel special and valued as an end-user.

3.  Since I make a lot of online transactions, I need to remember which payments are due on what particular dates and for which of the many services that I am availing. MyAirtel provides me, with a personal assistant that keeps track of all my due payments and timely alerts are provided to me, well before the due date approaches. Not only this, I am now a proactive user of this application as I now set alerts for low balance and low data as per my convenience.

I am in love with the convenience and ease which comes bundled with MyAirtel.
Are you? :)

Online Shopping And Lucrative Deals!

Who, in today’s digital world would be unaware of Flipkart? In my opinion, even a kid who is aware of the strengthening grip of the internet and social media would definitely be knowing about Flipkart. Flipkart is one of the major online retail stores offering books, electronic gadgets, gaming consoles, mobile phones, movies and a lot more. Any relevant discounts, if applicable, are displayed on their portal against the respective item.

There is a better way of making purchases from online retail stores. If you have not heard about an excellent initiative taken by the team of 27Coupons, then you must make an attempt to know about it and experience it. For all kinds of online shopping endeavors, to facilitate and provide excellent benefits to online shoppers, 27Coupons has decided to provide a good number of coupons and deals for their customers. This initiative has been taken by the team of 27Coupons in association with Patrika, the India’s largest Hindi News Portal.

If you decide to visit the 27Coupons website and search for your favorite store to find the exclusive offers which will definitely provide a good benefit to you for any kind of online purchase, you will fall in love with it, for sure. In my case, when I visited the website, to check on the benefits I would get if I make my purchases from Flipkart via this website, I could find eight deals and one coupon.

This set of deals and coupons does not remain constant all the time. It keeps changing from time to time. Maybe, the next time I visit, I would find a different set of deals or coupons or both. These eight exclusive deals are quite substantial in nature. For instance, the first deal itself was quite appealing, as it offered a fifty percent concession on Cameras. The second one was similar, offering a fifty percent discount on women's apparel.

The next one stood at a fifty percent off on men’s apparel. To the left-hand-side of each deal, you find an indication to highlight if the respective deal has been an 'Editor’s Pick' or not. The first three deals were of course Editor’s Picks. It does not mean that the next deals in fray were not that substantial or lucrative.

The subsequent deals were about a fifty percent off on footwear, an eighty-eight percent off on watches, a sixty percent off on books and so on. Below each deal, there are two tabs – one tab, to view the deal in detail. The moment you click on this tab, it displays the item and the details of the selected deal. Similarly, when you click on the Deal tab, it opens up the details of the deal in a new tab.

Overall it is quite interesting to keep buying your favorite products from your desired online stores, without any compromises. And on top of that against each purchase you make, you get an additional discount in terms of a deal or a coupon.

Definitely, there is a lot in store for you once you visit here, scroll down to your favorite store and then have a look at the items you desire to purchase bundled with additional benefits for you. :)

Level Up With Quikr NXT!

This is the biggest marketplace of the country where various buyers and sellers from all across India, irrespective of their geographic location can interact. This is lively and interactive, and not like an ad in the center page of a newspaper or on one of those shopping channels. You can easily create your account for free here to be a buyer or a seller; or for that sake, both. You can publish your product details as a seller and start getting approached by buyers in no time. This is Quikr, the grand plaza for buyers and sellers across India.

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The portal has recently unlocked a new level of customer satisfaction. This is something quite unique and really beneficial for the buying and selling community. Now there is Quikr NXT, a newly launched, and unique mobile chat platform that connects these two communities in an innovative style. There are many features that deserve to be mentioned. Quikr NXT enables buyers and sellers to connect with each other with complete freedom, security and surety.

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You are not bound to attend to a phone call at odd hours. You don’t have the risk of missing an important call, lingering on. You don’t have to check if the call flashing on your mobile from an unknown number is related to your new ad posted on Quikr or not.

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To counter all such issues, Quikr’s NXT is a perfect answer. There are many excellent features that ensure its usefulness and necessity.

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Three of these features are:

1. You have total freedom to receive the important messages, as per your time and need and reply to them without the risk of losing any of the important messages. For instance if you are a buyer, and you have seen a relevant ad of the same product which you want to buy, you would be prompted to connect to the seller instantly. That is where Quikr NXT comes handy. Just send a message to seller regarding the same and probably instantly or within some time, you will get a response from the seller. It goes vice versa as well. If you are a seller and your ad draws the attention of a suitable buyer, you would be receiving the relevant message on your Quikr NXT app in no time. Probably that buyer will also be eager enough to respond back in the affirmative to close the deal at the earliest. 

2. Share unlimited photos of your product on Quikr NXT. You can satisfy your buyers by sharing as many photos of the product as you want on Quikr. The photos remain a part of your repository in the app and probably, the next time when you have to share those photos with someone else, it will be quicker and more efficient on Quikr NXT. 

3. Your communication is safe and secure on Quikr NXT. Though you are always communicating with some potential buyers and sellers on Quikr NXT, your mobile number is secure and is not visible to anyone. In fact, you are communicating through a secured layer of Quikr NXT app. This ensures a certain level of privacy, and hassle free transactions from your side also. 

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P.S. : The image has been taken from Quikr's Happy Hours page on IndiBlogger.

This post has been written as a part of Indi Happy Hours' #QuikrNXT in association with Quikr and IndiBlogger.