CaratLane - a Tanishq partnership, India’s first omnichannel jewelry brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewelry accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme.
With the new-age woman as a muse, the design philosophy at CaratLane is to make jewelry which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence, and self-esteem.
With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweler, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewelry and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st-century jewelry brand.
CaratLane is also known for its signature jewelry-buying experience across all platforms. Along with the website, which is India’s largest online jewelry destination, CaratLane, has over 42 brand stores across the country. The stores bring the seamless jewelry buying experience with a no barrier access to all jewelry, along with Magic Mirrors for #CaratLaneVirtualTryOn.
CaratLane also pioneered a unique Try@Home feature for jewelry buyers in the country, where customers can book an appointment, get their desired jewelry delivered at their doorsteps, and try them at their comfort with no-obligations to buy. Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewelry buyers to try multiple pieces without, literally, having to putting them on.
With the launch of their twelfth store at Vikas Marg, situated at one of the most happening shopping destinations in New Delhi, CaratLane brings in a uniquely smart jewelry buying experience.
Mithun Sacheti, Founder & CEO CaratLane said, while speaking about the launch,
“Delhi is one of our key markets as our simplistic yet trendy designs are very well received and loved by the consumers here. This has encouraged us to launch our twelfth store which will help us make modern jewelry even more accessible. Located on East Delhi’s most prominent area Vikas Marg, the Shankar Vihar store will give users easy access to our jewelry including our latest collection ‘Noor-e-Kashmir’ inspired by the mesmerizing colors of the Valley. Like all our other stores, here too we've created a whole new world of precious jewelry - beautifully urbane and edgy designs for everyday wear.”
“Delhi is one of our key markets as our simplistic yet trendy designs are very well received and loved by the consumers here. This has encouraged us to launch our twelfth store which will help us make modern jewelry even more accessible. Located on East Delhi’s most prominent area Vikas Marg, the Shankar Vihar store will give users easy access to our jewelry including our latest collection ‘Noor-e-Kashmir’ inspired by the mesmerizing colors of the Valley. Like all our other stores, here too we've created a whole new world of precious jewelry - beautifully urbane and edgy designs for everyday wear.”
As is evident, CaratLane stores are different from the typical Indian jewelry stores. They are designed for a truly omnichannel experience.
For a brand that’s on a mission to democratize access to jewelry, this store launch, the twelfth in New Delhi and forty-second in the country, is another step forward in that direction.
Should you wish to witness the beauty of the valley rendered by delicate craftsmanship, head to 18, Shankar Vihar, Vikas Marg, Delhi - 92 right away! :)
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