Unveiling The Inaugural #MediaTekDiaries...

MediaTek is the world’s fourth-largest global fabless semiconductor company that powers more than 1.5 billion devices a year. In an initiative to make technology more accessible and understandable for everyone, MediaTek held its inaugural chapter in the MediaTek Technology Diaries series starting with the capital city Delhi, a couple of days back. With a view to demystifying the newest technologies that are transforming our daily lives, 'MediaTek Technology Diaries' is a series that is interactive, informative and fun all at the same time.

At the inaugural chapter held at New Delhi, Delhi's most loved and popular entertainer RJ Naved put into view, the common man’s perspective on future technologies and India's Tech Guru Rajiv Makhni simplified the technical jargon with a dash of humor.

This is in tune with MediaTek’s philosophy of making great technology available to everyone so we can all connect more easily to the things that shape our everyday lives, enhance and enrich it, make us smarter and healthier.

Committed to delivering the latest technologies across a range of products and solutions, MediaTek caters to a multitude of sectors, from the mobile industry and automobile sector to health, entertainment, and next-generation wearables.

MediaTek’s innovations provide consumers and businesses with the freedom to improvise. At MediaTek, current and upcoming products and projects use technologies like AI, 5G, and NB-IoT to empower people to change the world.

MediaTek is also empowering industries with innovative Bluetooth and cellular connectivity solutions to meet the needs of government, utility, retail, agriculture, transportation, asset tracking and many others.

Mr. Kuldeep Malik, Director - Corporate Sales, MediaTek India had this to say at the inaugural session of #MediaTekDiaries.

“Consumers may not know it, but our chips and technology are an integral part of daily lives. You will find us in twenty percent of homes globally and nearly one in every three mobile phones is powered by MediaTek. MediaTek chips power next-generation smartphones, tablets, TVs and voice assistants and all kinds of intelligent devices to transform how people interact with each other and the world around them. A new category of devices is driving features and consumer expectations forward with advancements in power, performance, AI, and connectivity. With the Technology Diaries, we want to help the less savvy consumers understand and be comfortable using these technologies to their advantage.”

At the MediaTek Technology Diaries, MediaTek also discussed the following technologies:

• Narrow-Band IoT (NB-IoT) which is a 3GPP standardized cellular based low power wide area technology and is potentially part of the '5G' era of connectivity. The MediaTek NB-IoT platform has the highest temperament for low connection quality, allowing NB-IoT devices to be installed in locations that cannot be served by competing IoT connectivity standards enabling device installation in remote or difficult to access locations. MediaTek’s chipsets have formed the foundation for the Internet of Things (IoT). In 2015, MediaTek enabled more than one billion consumer electronic products, including digital TVs, home audio devices, DVD/Blu-ray players, smartphones, tablets, networking and connectivity products, and more. 

• MediaTek NeuroPilot with its heterogeneous computing capabilities such as CPUs, GPUs and APUs (AI processing units) we embed into our system-on-chip products, we are providing high performance and power efficiency for AI features and applications. MediaTek is leading the Edge-AI Technology revolution by creating an ecosystem of Edge-AI hardware processing with comprehensive software tools across its product range from smartphones to smart homes, wearables, IoT and connected cars. 

• MediaTek also possesses a best-in-class display enhancement technology called MiraVision. MediaTek MiraVision is designed to improve visual quality for smartphones by intelligently altering picture attributes such as hue saturation, brightness, resolution, and frame-rate. For each new product category MediaTek has optimized MiraVision, making it highly power-efficient, more responsive, and more context aware. MediaTek’s high-fidelity scaling and content classifier technologies guarantee unmatched signal preservation and increased visual details. 

Another vertical in which MediaTek has been empowering lives is the automotive sector. MediaTek is powering the future of Self-Driving technology through a turnkey solution of hardware and software. Autus, the suite of automotive and automated driving solutions, uses artificial intelligence, mmWave, machine learning, and advanced visual processing solutions and technologies to deliver the latest in navigation and infotainment innovation. Automated driving is the next frontier for MediaTek and this chip changes everything under the hood.

With #EverydayGenius as their motto, MediaTek believes the emerging market to be their key driver and 'MediaTek Technology Diaries' is yet another step in the right direction as far as technological literacy is concerned. :)