This Women’s Day was all about being the sidekick to the shero at home when Ariel, the leading detergent brand from P&G partnered with PVR to host a special screening of the movie Captain Marvel.
Ariel’s #ShareTheLoad campaign has already taken the market by storm ever since its launch and their latest campaign Sons #ShareTheLoad emphasizes on the need for sons to #ShareTheLoad when it comes to household chores. On one hand, while this campaign encourages all men (sons and husbands) to partake in household chores and uphold gender parity within the four walls of the home, on the other hand Ariel also invited men to treat their Supermoms and Superwives to a special screening of the female-centric superhero movie Captain Marvel based on the Marvel Comics character Carol Danvers.
Popular television actors and real-life power couple – Ravi Dubey and Sargun Mehta along with Ravi’s mother Sudha Dubey were present at the special screening of Captain Marvel at PVR Select City Walk Mall, Delhi where an up close and personal interaction was hosted by Ariel for consumers and bloggers alike.
While both Sargun and Ravi emphasized the need for gender parity in a relationship and having an equal household, they also thanked Ravi’s mother Sudha for instilling in him at a young age the importance of participating in household chores like laundry and cooking hence enabling them to be a Power Couple today as they #ShareTheLoad.
Sargun was quick to credit Ravi for being an ideal husband for whom equality whether at home or work comes naturally. She also was thankful to her mother(-in-law) Sudha for bringing up a son who believes in equality in a relationship. She was also of the opinion that all men should #ShareTheLoad not just on Women’s Day but every day.
Ravi was thrilled to add that this is the first time ever he was doing an event with both his superwomen – Sargun and his mother – and thanked Ariel for arranging this.
"Both Sargun and mom have had a deep influence on my life. I want to thank my mom – the original and ultimate superwoman for teaching me early on to #ShareTheLoad. And then, there came Sargun. She has been the perfect partner for me, and I try to be the same for her every day. Being an equal partner and sharing the load is a default setting. After all, it’s our load and not hers alone"
On the other hand, Ravi’s mother was beaming with pride on that fact that both Sargun and Ravi had balanced their personal and professional lives with ease. She also praised their equation and understanding as a couple, be it managing the house, their finances or even taking care of each other’s parents. She also emphasized that as parents, it is on us to raise the next generation as an equal generation, to teach the next generation to #ShareTheLoad and enjoy the benefits by seeing them so successful and happy with their wives when they grow up like she is today!
Ariel further invited men to record a personal message for the Superwomen in their lives (mothers, wives, sisters, daughters), which Ariel will send out on their behalf. To further normalize men doing household chores like laundry, Ariel has put up eye-catching installations at PVR theatres across Delhi and Mumbai. A special screening has been arranged in both cities as part of Ariel’s #MyCaptainMarvelous engagement and in line with the excitement of Marvel enthusiasts.
Ariel India has one fairly simple message that it wants Indian men to notice and practice #ShareTheLoad – not only on Women's Day but EVERY DAY.
Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Ravi and Sargun brought forth insightful conversations and personal anecdotes on the disparity within households and changing times today. They highlighted that while more men today are sharing the load than ever before, we are still many steps further from the ideal state of an equal future.
In fact, my better half Jaideep also realized that it takes mettle to balance home and work with panache and thanked me for being the strongest pillar of support back home while watching the screening and after the tete-a-tete with Sargun and Ravi. Moreover, he resolved to partake actively in household chores to share the responsibility and be the man of the house too.
In fact, Ariel's latest Sons #ShareTheLoad raises yet another pertinent question in the direction of household inequality – Are we teaching our sons what we are teaching our daughters? The newest ad film that urges mothers of today’s generation to raise a generation of equals has resonated with many parents, newly married couples, and influencers alike and has already received tremendous support and commendation from audiences across India.
Since its release on January 24, 2019, the film has garnered 25 Million views in a span of merely one month, and the traction has just begun! Ariel continues to bring up this pertinent conversation by making laundry the face of the movement against inequality within households because with Ariel, anyone can get the best results no matter who does the laundry. :)
Ariel’s #ShareTheLoad campaign has already taken the market by storm ever since its launch and their latest campaign Sons #ShareTheLoad emphasizes on the need for sons to #ShareTheLoad when it comes to household chores. On one hand, while this campaign encourages all men (sons and husbands) to partake in household chores and uphold gender parity within the four walls of the home, on the other hand Ariel also invited men to treat their Supermoms and Superwives to a special screening of the female-centric superhero movie Captain Marvel based on the Marvel Comics character Carol Danvers.
Popular television actors and real-life power couple – Ravi Dubey and Sargun Mehta along with Ravi’s mother Sudha Dubey were present at the special screening of Captain Marvel at PVR Select City Walk Mall, Delhi where an up close and personal interaction was hosted by Ariel for consumers and bloggers alike.
While both Sargun and Ravi emphasized the need for gender parity in a relationship and having an equal household, they also thanked Ravi’s mother Sudha for instilling in him at a young age the importance of participating in household chores like laundry and cooking hence enabling them to be a Power Couple today as they #ShareTheLoad.
Sargun was quick to credit Ravi for being an ideal husband for whom equality whether at home or work comes naturally. She also was thankful to her mother(-in-law) Sudha for bringing up a son who believes in equality in a relationship. She was also of the opinion that all men should #ShareTheLoad not just on Women’s Day but every day.
Ravi was thrilled to add that this is the first time ever he was doing an event with both his superwomen – Sargun and his mother – and thanked Ariel for arranging this.
"Both Sargun and mom have had a deep influence on my life. I want to thank my mom – the original and ultimate superwoman for teaching me early on to #ShareTheLoad. And then, there came Sargun. She has been the perfect partner for me, and I try to be the same for her every day. Being an equal partner and sharing the load is a default setting. After all, it’s our load and not hers alone"
On the other hand, Ravi’s mother was beaming with pride on that fact that both Sargun and Ravi had balanced their personal and professional lives with ease. She also praised their equation and understanding as a couple, be it managing the house, their finances or even taking care of each other’s parents. She also emphasized that as parents, it is on us to raise the next generation as an equal generation, to teach the next generation to #ShareTheLoad and enjoy the benefits by seeing them so successful and happy with their wives when they grow up like she is today!
Ariel further invited men to record a personal message for the Superwomen in their lives (mothers, wives, sisters, daughters), which Ariel will send out on their behalf. To further normalize men doing household chores like laundry, Ariel has put up eye-catching installations at PVR theatres across Delhi and Mumbai. A special screening has been arranged in both cities as part of Ariel’s #MyCaptainMarvelous engagement and in line with the excitement of Marvel enthusiasts.
Ariel India has one fairly simple message that it wants Indian men to notice and practice #ShareTheLoad – not only on Women's Day but EVERY DAY.
Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Ravi and Sargun brought forth insightful conversations and personal anecdotes on the disparity within households and changing times today. They highlighted that while more men today are sharing the load than ever before, we are still many steps further from the ideal state of an equal future.
In fact, my better half Jaideep also realized that it takes mettle to balance home and work with panache and thanked me for being the strongest pillar of support back home while watching the screening and after the tete-a-tete with Sargun and Ravi. Moreover, he resolved to partake actively in household chores to share the responsibility and be the man of the house too.
In fact, Ariel's latest Sons #ShareTheLoad raises yet another pertinent question in the direction of household inequality – Are we teaching our sons what we are teaching our daughters? The newest ad film that urges mothers of today’s generation to raise a generation of equals has resonated with many parents, newly married couples, and influencers alike and has already received tremendous support and commendation from audiences across India.
Since its release on January 24, 2019, the film has garnered 25 Million views in a span of merely one month, and the traction has just begun! Ariel continues to bring up this pertinent conversation by making laundry the face of the movement against inequality within households because with Ariel, anyone can get the best results no matter who does the laundry. :)
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