Celebrating a solid seven decades as a brand was launched in the U.S.A., Wrangler was the first modern five-pocket jeans to be test-fitted and endorsed by real-life cowboys. Since then, Wrangler continues to inspire freedom, independence, and adventure in its wearers.
In India, Wrangler has evolved to meet the needs of the ‘urban cowboy’ with a range of fashion apparel that is contemporary and fashionable yet rugged, while boasting of a loyal consumer base in the Indian youth that swears by this unique fashion brand.
In an attempt to showcase the Indian youth's love for the open road and the adventure of travelling, Wrangler conceptualized True Wanderer in 2012 an annual giveaway that continues to be an increasingly popular event.
In 2018, thousands applied to be a part of the seventh season and 25 True Wanderer finalists were selected to go on the trip around India to a destination of their choice. They could choose to travel by car, bike, foot or any mode of transportation of their choice whilst completing travel-related challenges set by Wrangler.
The twenty five finalists, styled in Wrangler apparel, took wandering to a whole new level, capturing their passion for exploration by sharing the highlights of their epic road trips with the True Wanderer community through interesting and inspiring stories, photographs and videos. Their experiences can be found at the Wrangler website.
Based on public votes and the scores of an independent elite judging panel, Wrangler True Wanderer Season 7.0 recently announced the winners.
The first prize, an exotic wildlife expedition to South Africa, has been won by Rupesh Bhadula from Roorkee.
The second prize has been claimed by Vishwa Sharma from New Delhi, who has won a trip to the beautiful scenic mountains of Bhutan.
The third prize winner is Gayatri Patel from Kohlapur, who gets a chance to spend time in the land of backwaters, Kerala.
The seventh season of True Wanderer was drawn to a close at Biker’s Café, where Sundeep Gujjar, Founder & Motographer of XBhp, India’s largest lifestyle motorcycling platform, was present at the event to hand over the prizes to winners.
Rohini Haldea, Marketing Head, Wrangler India, commented on the occasion,
“Our brand is built around the spirit of freedom and the adventure and Wrangler seeks to be a companion for the open road for travelers and adventurers everywhere. We believe the three winners went on inspiring journeys that showcased their love for travel and adventure. It has been a total pleasure sharing this adventure with them and all the other contestants of True Wanderer 2018.”
Overall, True Wanderer continues to celebrate the Indian youth's drive for adventure and exploration. :)
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