Last week was all about witnessing a game-changing move in the entertainment industry aided by technological advancements.
With the launch of an India-centric smart TV brand iFFALCON its exclusive association with Flipkart, TCL Multimedia, one of the top-three TV manufacturers in the world has made a home run here in the capital city.
Also on showcase at the launch were TCL also showcased two smart TV offerings, iFFALCON 55K2A powered by Android 7.0 Nougat and iFFALCON F2, at the launch event.
With an aim to upgrade the home entertainment experience for viewers across the country by providing seamless access to their choice of entertainment, whether online or offline and operating at the intersection of high-quality content, smart technology, and powerful hardware, iFFALCON has adopted a consumer-centric tactic to provide the most enriching entertainment experience to its users by delivering the ultimate audio and visual spectacle.
TCL’s renowned vertically-integrated manufacturing capabilities ensure that everything – from backlight and module to display, set, and panel – is produced in-house to meet and exceed global quality standards backed by the proven manufacturing prowess of TCL-owned CSOT Technology, a world-leading enterprise in display technology that ranks fifth globally for LCD panel shipments.
Heavy investments in advanced technologies such as 5G, big data, and artificial intelligence made by TCL enable iFFALCON to provide users with direct access to personalized content. Through its robust partnerships with leading content providers such as Jio Digital, Netflix, Google Play Movies & TV, Youtube, ErosNow, Yupp TV, and Flickree.
iFFALCON also offers its customers with a rich and diversified content library for a more immersive entertainment experience. Its unique brand proposition is further augmented by its robust sales channel integration with Flipkart, one of India’s leading online marketplaces.
Speaking on the launch, Mr. Tony Guo, Global CEO – FFALCON Technology, said, “With the demand for smart home entertainment solutions in India growing at a rapid pace, the country’s smart TV market is in need for more technologically-evolved offerings. The launch of iFFALCON smart TVs will fulfill this need-gap. We are bringing the latest entertainment technology to India for fulfilling iFFALCON’s brand promise of enabling an ‘Incredible Smart Life’ for every customer.”
Mr. Harry Wu, GM – TCL Multimedia Overseas Business Center, said,
“With iFFALCON, TCL is further strengthening its leadership position in the India market. Our long-term vision is to bring the latest entertainment technology to the Indian youth and become the go-to brand for smart products. The launch of iFFALCON will help us achieve this aim.”
Mr. Ajay Yadav, VP, Flipkart said,
"We are committed to bringing the best in class technology products for customers to constantly keep them excited. Our exclusive partnership with iFFalcon, by TCL, offers a range of TVs that ensure an immersive experience backed by the latest in entertainment and technology. We are confident TVs from TCL would be another best seller on Flipkart, while we continue to be India’s most trusted destination for TVs"
With actress Neha Sharma as the face of iFFALCON for consumer appeal, the brand has undoubtedly sealed the deal. All set to go on floors at leading e-commerce portal Flipkart on May 7, iFFALCON surely has a great run here in India to look forward to.
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